BMW Displays Spider-Man Ads on In-Car Screens at Startup
Users report full-screen Spider-Man movie promotions appearing on dashboards of post-2020 models at engine start.
TLDR
Posts from executives and creators describe BMW displaying promotional content for Spider-Man: Brand New Day on infotainment screens. A linked wiki entry states BMW began delivering these full-screen ads to the dashboard Control Display on July 27, 2026. Reactions call the placement the opposite of luxury and performance, with owners expressing embarrassment and vowing to avoid future purchases. One user notes a preference for older vehicles without such displays.
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20 Sources, first seen 59d ago