a16z marks its New Media team's one-year milestone by sharing an operating playbook that shows portfolio startups how to build direct audience ties through in-house creative work, owned channels like X and newsletters, concierge services, and light software plus AI leverage rather than relying on polished legacy media gatekeepers.
New Media, One Year In https://open.substack.com/pub/a16z/p/new-media-one-year-in?r=yxzc&selection=6b24be79-8a07-4511-94a9-514ffccb8400&utm_campaign=post-share-selection&utm_medium=web&aspectRatio=instagram&textColor=%23ffffff&bgImage=true
The team bundles video stages, design, editorial help, and guaranteed reach across roughly one million X followers plus 250k newsletter subscribers so launches can capture timely moments and drive measurable outcomes like waitlists or hiring.
Testimonials from companies like World Labs and Ideogram cite viral moments and compounding goodwill, yet exact portfolio-wide metrics, AI tool details, and costs for outsiders remain unspecified in the release.
Many users praised a16z New Media's first-year progress, charts, and playbook because they show impressive results building trusted platforms that counter legacy media distrust.
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http://x.com/i/article/2067614089514557440
We are hiring
Hiring more folks for all these positions. Get in touch with me or our team if this is you.
- podcast host - research/monitoring/guest booking - writing - marketing/comms - X/posting/clipping - design - video - networks/community - CoS - portfolio services
It’s time to build new media.
http://x.com/i/article/2067614089514557440
@eriktorenberg It’s been such great fun to get to work with you and our portfolio founders over this last year :)
@eriktorenberg nice
@eriktorenberg @omooretweets Congrats Erik, I see a16z everywhere 💪
@eriktorenberg It’s been an honor helping bring this to life over the past year with such a killer team!
@pmarca @eriktorenberg 💯
@eriktorenberg Legendary year 1!!!
@VirtualElena We really cooked here 💥
@eriktorenberg Insane progress
@eriktorenberg incredible. keep inspiring!
@eriktorenberg @venturetwins ok ok. soon
@eriktorenberg justttt getting started!
@eriktorenberg
@tdoggyholhol 🙏💯🙏
@eriktorenberg chef
@pmarca Yes
Open more Independent media
Also, Marc, I just watched the Part 1 & Part 2 sent to me
She said that E is doing drugs, recreationally, is this true?
And so many damaging tell all on Election supposed rigging
Can someone respond to shocking revelations
Take care of this
New Media is growing, in a year we’ve: - helped greats like Fei Fei li, SpaceX with their marketing
-helped 100s of startups get millions of views + 100s of inbound customers
- now helping startups build their own new media teams
Come work with us.
http://x.com/i/article/2067614089514557440
probably the most common refrain I’ve heard since moving to sf has been some variant of “so what *is* new media, really?”
in this piece we conclusively answer the question on everyone’s mind.
we also have some great charts in here.
http://x.com/i/article/2067614089514557440
