Replit CEO Says AI Models Follow Human Culture, Not Lead It

“Models follow culture. Humans move it first.” Amjad Masad, founder and CEO of Replit, says current LLMs are still downstream of existing culture. They’re great at scaling what already works. But they struggle with the edge cases where new demand actually appears trends, taste, naming, internet-native behavior. A model doesn’t invent “looksmaxxing.” It learns it after humans make it real.