AIThe case for advertising over subscriptions in consumer AI
In remarks shared in a post, Ben Thompson argues that consumer software needs advertising, comparing OpenAI’s subscription push to Dropbox’s shift toward business customers.
TLDR
A post quotes Ben Thompson arguing that consumers do not want to pay for software or prioritize productivity. He says Dropbox had to turn to business customers to make money, and compares that with OpenAI selling many consumer subscriptions—but, in his view, not enough. He argues that pursuing advertising as soon as ChatGPT became a hit would have left OpenAI with a strong ad product.
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The case for advertising over subscriptions in consumer AI
In remarks shared in a post, Ben Thompson argues that consumer software needs advertising, comparing OpenAI’s subscription push to Dropbox’s shift toward business customers.
