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Salesforce plans to acquire AI contact center startup Cresta

Salesforce closed its $3.6 billion acquisition of AI customer service agent provider Fin in September.

7 Sources, 17h ago, first seen 17h ago

TLDR

Cresta makes AI-powered contact center automation software. Salesforce has not disclosed a price for the planned acquisition, but reportedly agreed to pay $2.7 billion. The deal would expand its customer service business as it faces competition from startups including Sierra, led by former Salesforce co-CEO Bret Taylor.

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7 Sources, first seen 17h ago