Oh, I know more than I'm letting on to.
At 120 m.p.h. a Ferrari I was driving a year or so ago started making love to me.
But you are also missing the point.
Experience can be radically improved with technology too.
The two approaches will be fun to watch.
Driving a Ferrari in stop and go Los Angeles traffic is NOT a good experience compared to a Tesla.
So experience is all about context.
And there is a club of people who put robots into $500,000 super cars, so I know some are into racing robots.
Today that's a tiny niche in the super car genre.
But I expect it to grow.
Wait until a super car is driving you around a track smoother than you can. And faster.
That will be an experience many will want too.
@Scobleizer @SawyerMerritt This is completely the wrong way to look at it. Ferrari is about an experience. It's not about transportation. 2 very different things.