AIConsumer AI spending reportedly triples to $40 billion
A post sharing the 2026 State of Consumer AI research says about 14% of paying users account for 60% of spending, while roughly a third of consumers don’t use AI.
TLDR
Consumer AI spending tripled to $40 billion over the previous year, largely among the same users, according to a September 16, 2026 post sharing the State of Consumer AI research. The author says about 14% of payers account for 60% of spending, and nearly half of AI users—about 30% of all Americans—have made money using AI. The post also describes persistent resistance: roughly a third of consumers don’t use AI, preferring human interaction or having privacy concerns and distrust of AI. It says 36% of consumers are less likely to engage with content if they know it’s AI-generated.
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Consumer AI spending reportedly triples to $40 billion
A post sharing the 2026 State of Consumer AI research says about 14% of paying users account for 60% of spending, while roughly a third of consumers don’t use AI.