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Bot-originated traffic reportedly made up 58.18% of Vercel network traffic over 30 days

The poster says 60%-plus of Vercel deployments were agentic, up from about 3% in January 2026.

Guillermo RauchGR
1 Source, 1h ago, first seen 1h ago

TLDR

In an October 10 post, a user said bot-originated traffic accounted for 58.18% of traffic across Vercel’s network over the preceding 30 days, versus 32% in January 2024. They said 60%-plus of deployments were agentic, up from about 3% in January 2026, and agents accounted for up to 83% of pageviews on Vercel’s documentation sites. They predicted direct human traffic would become negligible in coming years.

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1 Source, first seen 1h ago

127 likes34 comments28 saves2 reposts

Combined views

9.2K

1 Source, first seen 1h ago

127 likes34 comments28 saves2 reposts

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1 Source

Guillermo Rauch@rauchgSome interesting machine & agent Vercel traffic stats. • Across the entire Vercel network, 58.18% traffic is bot-originated (last 30d). This was 32% in Jan 2024. • 60%+ of deployments on Vercel are now agentic, up from ~3% in Jan 2026. • Up to 83% of pageviews are now coming from agents to Vercel's own documentation sites. The % reliably increases the more we optimize content for them. I expect 'direct' human internet traffic to basically become a rounding error in coming years. The web will thrive, but it will be built for and by agents.1h
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    Guillermo Rauch@rauchgSome interesting machine & agent Vercel traffic stats. • Across the entire Vercel network, 58.18% traffic is bot-originated (last 30d). This was 32% in Jan 2024. • 60%+ of deployments on Vercel are now agentic, up from ~3% in Jan 2026. • Up to 83% of pageviews are now coming from agents to Vercel's own documentation sites. The % reliably increases the more we optimize content for them. I expect 'direct' human internet traffic to basically become a rounding error in coming years. The web will thrive, but it will be built for and by agents.1h
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