You’re telling me there’s not a single person at Snap brave enough to tell Evan Spiegel that these glasses look atrocious?
Looks like 3D glasses at an IMAX theater
5:03 PM · Jun 16, 2026 · 49.9K Views
Snap CEO Evan Spiegel demos new AR Spectacles, drawing criticism over their bulky, IMAX-style design
Story Overview
At the Augmented World Expo in Long Beach, Snap CEO Evan Spiegel stepped out wearing the company's first consumer-targeted Specs AR glasses, a standalone pair with a 51-degree field of view that the company likens to a floating cinema screen. The prototype's thick black frames, chunky metallic arms, and reflective blue-tinted lenses immediately drew side-by-side comparisons to oversized 3D cinema eyewear.
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Pricing Watch
Premium pricing sets early-adopter bar
At $2,195 the glasses sit well above typical smart eyewear and require a $200 refundable deposit for fall 2026 delivery in just three countries, signaling Snap is courting enthusiasts willing to pay for see-through AR rather than chasing broad immediate uptake.
Open Question
Bulk remains the open variable for daily wear
Observers note the design's heft and cinema-like appearance could echo earlier wearable missteps, leaving questions about whether the standalone dual-Snapdragon hardware and electrochromic lenses will feel practical enough for everyday use despite the tech specs.
Sentiment
Many users criticized Snap's Specs AR glasses as ugly and unattractive while others praised their look and potential as a starting point for iteration.
Pos
26.0%
Neg
74.0%
44 comments with sentiment.
Cluster Engagement
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VIEWS47.3KBOOKMARKS23LIKES974REPLIES70
Daniel@growing_daniel
Why do they keep thinking this time we’re gonna like this
Nathie @ AWE@NathieVR
Evan Spiegel showing off the new Specs AR glasses to the public for the first time.
6hViews 47.3KLikes 974Bookmarks 23
RETWEETS95
Charlie Warzel@cwarzel
instant classic
9hViews 305.1KLikes 6.2KBookmarks 495
Austen Allred@Austen
Dude…
Nathie @ AWE@NathieVR
Evan Spiegel showing off the new Specs AR glasses to the public for the first time.
3hViews 18.3KLikes 77Bookmarks 9
sue@pahanse
@cwarzel
8hViews 4.7KLikes 84Bookmarks 1
Jsay ⎆@j4567r
@cwarzel It looks like somebody put a Snapchat filter of sunglasses on him
6hViews 2.5KLikes 51Bookmarks 1
Alex Cohen@anothercohen
@grok make them cooler, like space goggles
Alex Cohen@anothercohen
You’re telling me there’s not a single person at Snap brave enough to tell Evan Spiegel that these glasses look atrocious?
Looks like 3D glasses at an IMAX theater
3hViews 2.4KLikes 4Bookmarks 2
LA tech bro@LAtechBro
@cwarzel surely his supermodel wife would tell him that those glasses are ugly
6hViews 3.3KLikes 22
alth0u🧶@alth0u
The Emperor Has Shit Glasses
3hViews 488Likes 5Bookmarks 1
Alex@clowbrow
@cwarzel Preordering the ear deformer 2000
6hViews 2KLikes 13
Juggy Gayles@Rusty91104
@cwarzel Pervert glasses XL
9hViews 1.6KLikes 12
aaron@stockxsucks
@cwarzel when will these companies realize there’s genuinely no demand for shit like this?
Apple Vision Pro was a complete bust but Snapchat thinks theirs will sell???
5hViews 460Likes 5
Wagie Capital@WagieCapital
@cwarzel Last thing you see before being sent to all time lows
7hViews 1.4KLikes 11
Sean Frank@Seanfrank
@cwarzel ive used them and they actually rock
5hViews 686Likes 2
Sophia@sophiafeelstoo
@Austen Every great consumer ceo must first become a glasshole, this is the way.
2hViews 49Likes 1Bookmarks 1
Reminiscences of an American Capitalist@4Awesometweet
@cwarzel $SNAP and $LULU are nearly the same market cap
Snap has never made money Lulu makes a ton of money
🤔
5hViews 492Likes 2
Harrison Kinsley@Sentdex
@anothercohen This was the previous iteration:
I'd say they're on the right track here
3hViews 261Likes 6
Squirtle@squirtle_says
@growing_daniel because shorting snapchat is the highest form of wealth creation
5hViews 71Likes 3
Lilith Datura@LilithDatura
@growing_daniel Sunglasses
6hViews 21
Cody B@Tucketmaster
@cwarzel They cost over $2000 btw
6hViews 657Likes 1
MAGA Vito@MAGAVitoSpata
@cwarzel Same glasses I wore when spy kids game out
6hViews 1.6KLikes 4
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