How AI shopping assistants could change who gets paid

An essay on AI shopping argues that assistants could place orders through existing merchants and delivery networks without sending customers through a marketplace. It says Instacart is integrating with Muse while Amazon is attempting to block it. A post sharing the essay highlights its optimistic possibility: less human browsing could mean more buying. The question, the essay argues, is whether new purchases would offset lost profit on orders that would have happened anyway.