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Gene Kogan@genekogan
I am curious how Anthropic makes images for their promotional materials. Is it just Claude collaging found images? It doesn't look like an image model.
2:39 AM · Jun 10, 2026 · 1.2K Views
Sam McAllister says the Claude Fable 5 promotional video was created entirely without AI
The team used physical sources, Photoshop, and After Effects.
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Users praise the human composer behind Anthropic's no-AI Claude Fable 5 promo for delivering high-quality work.
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sam mcallister@sammcallister
@genekogan There was no AI involved at all in this one, just physical sources, PS, and AE. Much of the source material in this one was from the Brockhaus encyclopaedia and our internal team worked with some brilliant external animators on the finished product.
Gene Kogan@genekogan
I am curious how Anthropic makes images for their promotional materials. Is it just Claude collaging found images? It doesn't look like an image model.
2hViews 9.6KLikes 178Bookmarks 34
sam mcallister@sammcallister
@genekogan And a great composer!
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