Charles Leclerc was reportedly already an Eight Sleep user before their partnership

An interview summary about Eight Sleep says the company tried to sponsor Charles Leclerc years before he reached F1. When they eventually met, Leclerc was already using its product, and a shared vision around AI and performance helped produce a partnership within days. The summary also advocates expanding paid marketing one channel at a time while holding firm on customer acquisition costs, arguing that overspending forces later pullbacks that hurt year-over-year growth.