A narrow San Francisco alley that once sat foreclosed now hosts a permanent pavement mural built from nearly 9,000 public submissions and more than 10 million votes, with the top 1,280 designs rendered as colorful tiles that celebrate tech community icons and logos.
The Notion Way is officially born!
June 17, 2026.
Kicking off with a block party to celebrate the good vibes 🖤
> “Ever wanted to name a street?” > Why yes. Yes we have. > “It started as a joke” > We bid, bid, bid > Whoa, we won? > Winning bid: $140k > "Dirt Alley” → "The Notion Way" > Art project (1,280 anonymously designed squares) > SF Block party to celebrate (see 🧵 for more)
Notion secured the alley's new identity with a $140k auction win in the final minutes, outpacing WordPress by a slim margin and directing most proceeds toward the paving and mural costs plus future local events.
Participants from 180 countries decided which designs earned a spot, leaving the exact mix of Notion-themed entries versus other tech references open to whatever rose in the final tally.
Many users praised Notion buying and renaming the San Francisco alley 'The Notion Way' for $140k plus the resulting crowdsourced mural, calling the move creative marketing and the artwork cool and community-focused.
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@jestonlu @akothari @DanielLurie 🤝
@NotionHQ @akothari @DanielLurie 👀
We did it!
my friends and i bought a foreclosed alley in san francisco. it's an actual road that cars drive down!
we're letting the entire internet design a mural on it. submit a drawing, vote on them, and the top 1,280 get painted on the pavement permanently ⬇️
@rtwlz @jeromepaulos Sorry but
"Drop the 'The.' Just 'Facebook.' It's cleaner."
@rtwlz Do you have any photos or vids of the painting ? Cant make it there and really wanna see my entry!
Thanks to @jeromepaulos for the photos! Visit The Notion Way in the Sunset, near 23rd and Kirkham!
@rtwlz very very cool! undefeated king of side quests
@rtwlz sf needs more funmaxxing and looksmaxxing and this achieves both <3
Where it all started:
@rtwlz So cool that even mayor lurie was there!
@rtwlz so cool! looks like r/place is actually a place now
@rtwlz Very cool!
@rtwlz Yay!! I think I see the @purduehackers logo
@rtwlz amazing! appreciate a video for people who can't make it there
@rtwlz You can just do things 🥳
@jestonlu @akothari @NotionHQ Love this, Notion team! This is one of my favorite 'marketing moves' in recent years.
@jestonlu @akothari @NotionHQ my art is up there!!! cant wait for the block party!🩵
@jestonlu @akothari @NotionHQ Lmao how MetaMask get their logo on there 😅
@jestonlu @akothari @NotionHQ So cool!
But a bit disappointed u didnt name it The Jeston Way
