Databricks CRO names enterprise AI’s four C’s: context, control, choice and cost

Databricks chief revenue officer Ron Gabrisko outlines four priorities for enterprise AI: context, control, choice and cost. He says AI needs company data to inform decisions and predictions, with governance over data access and how agents use it. Choice covers both models and cloud providers: he argues that frontier models are great for complex tasks, while open-source models handle much of the rest. On cost, he warns that lock-in can drive up spending and says CIOs are blowing through their budgets.