Pocket FM describes Sherpa as a fiction-writing AI that builds characters and story arcs, drafts and reviews episodes, and converts them into audio dramas. It also advertises automatic localization and performance-based revenue sharing. The company credits Sherpa with helping increase content production by 1,200% in one year, which it says helped annual recurring revenue rise from $250 million to $500 million. A post sharing the announcement frames Sherpa as an example of a different way to measure AI’s usefulness: helping people finish work they would never otherwise have attempted, rather than just making experts faster.