Anthropic releases philosophical Claude ad addressing AI risks and public trust

First up. I love the Anthropic ad. I've done consumer research all over the world. And the way to win them over is to first, acknowledge them. This ad tells me: 1. Anthropic is hearing the feedback. 2. Anthropic is working on answering the questions. 3. Anthropic isn't… Show more

“It’s time to create our new ad!” “I’ve got it. To open: sowing doubt about whether people should trust us. Then lead into, ‘Who can stop us if we’re out of control?’” “Yes, perfect. And the visuals?” “I’m thinking… house burning down, dystopian hellscape, graveyard.” “YES!”… Show more

https://twitter.com/claudeai/status/2075271759289303522

Sometimes ads are primarily made for the employees of a company, not customers or the public, and can be a good window into their perspective. https://twitter.com/claudeai/status/2075271759289303522

This is actually a great ad. One of the great tricks of negotiation is saying the thing that people fear the most up front. Putting it on the table defangs it, from an unsettling suspicion it becomes a problem to be solved. That’s what Ant is saying in this ad.… Show more

Turns out this ad will be tpot's latest Rorschach test. The track is Duval Timothy's Ball. Fantastic choice and uncanny match for the emotional trajectory of this ad and the AI issue broadly. We get the same theme with tentative, nervous little staccato taps and then big, open… Show more