How do you advertise to an AI?
A co-author of Unaligned Newsletter suggests that AI agents could base purchasing decisions more on price, performance, reliability and verified data than on emotional marketing.
TLDR
A co-author of Unaligned Newsletter argues that AI agents could reshape advertising by weighing price, performance, reliability and verified data more heavily than emotional marketing. Brands may increasingly need to make their claims useful to algorithms as well as people, shifting from persuasion toward proof and machine-readable trust.
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