AI tool reportedly lets brands make dozens of variants of influencer ads
A reporter sharing a Semafor story says brands can use the tool to try different hooks, fix errors or target different audiences. Its maker says creators will be able to “scale themselves like software.”
TLDR
A new AI tool lets brands edit sponsored videos recorded by influencers into dozens of variants, a reporter sharing a Semafor story says. The edits can test different hooks, fix errors or target different audiences. The tool’s maker frames it as a productivity tool for creators, arguing that expectations of creative “purity” make them “the last people that are allowed to adopt productivity tools.”
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