The best YC launches don't please everyone.
They offend someone.
Zach's team let users talk to a computer to generate 3D models.
Traditional engineers were furious.
That fury was the marketing.
The old guard shared it to complain.
The forward-thinking customers saw it and bought.
No ad budget. Just a product cleaving enough to force people to pick a side.
If everyone in your industry nods politely at your launch, you've already failed.
Real virality isn't about reach. It's about reaction.
Make something the old guard hates.
They'll deliver it to your best customers for free.
@adamdotnew
