2h ago

Google DeepMind's Alex Imas argues retail users will eventually be priced out of frontier AI models by token costs

Alex Peysakhovich says high costs stem from multi-agent developer workflows.

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Original post

I think choice will be restricted by cost rather than prohibition. Same # of tokens on frontier model costs a lot more than cheaper model. Retail will eventually just be priced out.

1:23 PM · May 27, 2026 View on X

@alexolegimas I think satisficing hits hard here

At a certain capability level normal models just “work” & you need to be pretty smart to get the most out of advanced ones

We are almost at that level

Alex ImasAlex Imas@alexolegimas

I think choice will be restricted by cost rather than prohibition. Same # of tokens on frontier model costs a lot more than cheaper model. Retail will eventually just be priced out.

8:23 PM · May 27, 2026 · 5.2K Views
9:02 PM · May 27, 2026 · 1.4K Views

@alexolegimas important to point out that even the "mythos class" models you're looking at $10 for ~400 pages of text.

the people you're seeing complaining about things being expensive are swe-types running 50 agents in the background constantly writing code and running it.

Alex ImasAlex Imas@alexolegimas

I think choice will be restricted by cost rather than prohibition. Same # of tokens on frontier model costs a lot more than cheaper model. Retail will eventually just be priced out.

8:23 PM · May 27, 2026 · 5.2K Views
8:55 PM · May 27, 2026 · 247 Views

@alexolegimas the race is between increasing flops used per query and increasing flops delivered per unit of electricity, i think current stuff (both hw and sw) has so much room to be made more efficient that i am bullish on the intelligence/price ratio going way way up in the new few years

Alex ImasAlex Imas@alexolegimas

@alex_peys Yeah right now the prices for retail are very low, my point was on future models. You don't think they'll start raising prices given how early we are with coding agents as far as demand?

8:58 PM · May 27, 2026 · 125 Views
9:01 PM · May 27, 2026 · 42 Views

@alex_peys Yeah right now the prices for retail are very low, my point was on future models. You don't think they'll start raising prices given how early we are with coding agents as far as demand?

alex peysakhovichalex peysakhovich@alex_peys

@alexolegimas important to point out that even the "mythos class" models you're looking at $10 for ~400 pages of text. the people you're seeing complaining about things being expensive are swe-types running 50 agents in the background constantly writing code and running it.

8:55 PM · May 27, 2026 · 247 Views
8:58 PM · May 27, 2026 · 125 Views
Google DeepMind's Alex Imas argues retail users will eventually be priced out of frontier AI models by token costs · Digg