Project Genie uses DeepMind's Genie 3 world model to turn text prompts or images into photorealistic, interactive 3D environments that run at 20-24 fps with consistent physics and memory, earning the Cannes Lions Grand Prix in AI Craft for results that traditional tools cannot produce.
Huge congratulations to the Project Genie team on taking home the Cannes Lions Grand Prix for AI Craft! 🎉 Thank you @Cannes_Lions for recognizing how Genie pushes beyond conventional creative limitations to achieve outcomes unattainable without frontier AI… Another unexpected consequence of scaling world models :)
Try it yourself here: http://labs.google/projectgenie
The award frames Genie as a creative co-pilot that lets users build and navigate new worlds in real time, marking an early public showcase of general-purpose world models moving from research labs into award-winning craft work.
The prototype is currently restricted to Google AI Ultra subscribers in the US with no announced plans for wider availability or additional pricing tiers, leaving its path to broader creative or developer use unspecified.
Users are celebrating Google's Project Genie winning the Cannes Lions Grand Prix because it validates ambitious AI creativity, honors the team's work, and signals rapid progress in the field.
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@jparkerholder @Cannes_Lions The AI wave isn't slowing down — we're literally just getting started 🚀 The next 2 years will make 2023 look prehistoric
Congratulations Jack and the Genie team! entirely unexpected but very exciting to get this prize
Huge congratulations to the Project Genie team on taking home the Cannes Lions Grand Prix for AI Craft! 🎉 Thank you @Cannes_Lions for recognizing how Genie pushes beyond conventional creative limitations to achieve outcomes unattainable without frontier AI… Another unexpected consequence of scaling world models :)
Try it yourself here: http://labs.google/projectgenie
@trondw @Cannes_Lions Thanks for your huge contribution!!
@jparkerholder @Cannes_Lions that is such a massive win for the team honestly
@jparkerholder @GoogleDeepMind @Cannes_Lions When will Genie be publicly available?
@jparkerholder @Cannes_Lions Amazing! 🤍
@jparkerholder @Cannes_Lions Congratulations to the entire team. This wildly ambitious project is exactly what I was hoping to see from you. Project Genie feels like it could become a true game changer for AI generation.
@AftermathNews_ @GoogleDeepMind @Cannes_Lions check out the link in the post ;)
@jparkerholder @Cannes_Lions What an honor!
@jparkerholder @GoogleDeepMind @Cannes_Lions Ethos DeFi converging Digital Assets and AI to build a better future. Use my Ethos referral code: AAAIA4. Download the Ethos from Apple App Store or Google Play.
@ChainZenit @jparkerholder @Cannes_Lions Great Job!
@jparkerholder @GoogleDeepMind @Cannes_Lions I know it’s currently on Ultra. If you’re allowed to say, are there plans to bring Genie to Pro or free users—and any sense of when?
@jparkerholder @Cannes_Lions Great great experiment, keep going
@jparkerholder @Cannes_Lions AI winning creative awards at Cannes.
A year ago this would have seemed impossible.
The speed of this revolution is unreal. 🎨🤖
@jparkerholder @Cannes_Lions Wow congrats
@jparkerholder @Cannes_Lions To the list of things future generations may never experience, add: an unmediated landscape.
@jparkerholder @Cannes_Lions Amazing teamwork on this Jack, huge congratulations to you and the team!
@jparkerholder @Cannes_Lions
@jparkerholder @Cannes_Lions Impressiona mais que ganhasse em criatividade do que em eficiencia, mostra que o mercado ta pronto pra reconhecer IA como ferramenta criativa e nao so produtiva.
