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What happens to targeted display ads when AI agents do the browsing?

A user warns of a “rude awakening” for ad markets if agents complete tasks on websites without humans seeing the ads.

1 Source, 19d ago, first seen 19d ago

TLDR

A user questions what happens to businesses that rely heavily on showing targeted display ads to people if AI agents browse their websites instead. The concern: agents could get the job done without a human seeing any ads, potentially challenging those businesses’ advertising model.

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1 Source, first seen 19d ago

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Combined views

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1 Source, first seen 19d ago

— likes— comments— saves— reposts

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1 Source

Peter Yang@petergyangI think we're in for a rude awakening in the ad markets: If a huge part of your business is showing targeted display ads to humans what happens when agents browse your website and get the job done without a human seeing your ads at all?19d
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    1 Source

    Peter Yang@petergyangI think we're in for a rude awakening in the ad markets: If a huge part of your business is showing targeted display ads to humans what happens when agents browse your website and get the job done without a human seeing your ads at all?19d
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