What happens to targeted display ads when AI agents do the browsing?
A user warns of a “rude awakening” for ad markets if agents complete tasks on websites without humans seeing the ads.
TLDR
A user questions what happens to businesses that rely heavily on showing targeted display ads to people if AI agents browse their websites instead. The concern: agents could get the job done without a human seeing any ads, potentially challenging those businesses’ advertising model.
What happens to targeted display ads when AI agents do the browsing?
A user warns of a “rude awakening” for ad markets if agents complete tasks on websites without humans seeing the ads.
TLDR
A user questions what happens to businesses that rely heavily on showing targeted display ads to people if AI agents browse their websites instead. The concern: agents could get the job done without a human seeing any ads, potentially challenging those businesses’ advertising model.