Self-promo
Tech companies' YouTube strategy beyond corporate webinars
The host argues most tech companies treat YouTube as a webinar dumping ground, then discusses video metrics and thumbnail tests.
TLDR
The Distributionpod host says he spoke with creative director Oscar Owen about how tech companies can use a B2C content playbook. Listed topics include platform rankings, YouTube video metrics, A/B testing thumbnails and titles, and starting a channel at $10K, $100K or $1M. The host argues that most tech companies use YouTube as a dumping ground for long corporate webinars.
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