The Midjourney medical thing is genuinely strange and I kind of love it.
The plan is a spa.
Hot tubs, saunas, cold plunges, open 24/7, first location in San Francisco in 2027.
You step into a shallow pool of water, sink slowly through a ring of half a million tiny ultrasonic sensors, and in about 60 seconds you walk out with a 3D map of your insides down to a fraction of a millimeter. No magnets, no radiation, no contrast, just sound waves and warm water.
Compare that to how we do this now:
They say it's close to 100x faster than an MRI ("60 seconds"). For context, a normal MRI in the US averages around $1,300 and the scan alone can take over an hour inside a loud metal tube. A full-body scan from Prenuvo runs about $2,500 for roughly the same hour.
Midjourney wants to flip the whole feeling of it. Build a place you'd want to visit even if there were no scanner, then collect the health data as a side effect. I have no idea yet if the tech delivers what they claim. But the framing is smart.
The hardest problem in preventive health has always been getting people to actually show up, and a spa solves that better than a hospital ever will.