humans& unveiled Boba on Oct. 22, 2026, pitching the AI assistant for personal goals and group chats. The company says people can text Boba one-on-one or add it to a group chat. It says Boba can make reminders and calendar invites, use email and research the web.
For groups, humans& describes planning outings, pricing travel options and coordinating family tasks such as grocery trips and appointments. The Boba site also describes bookings that require the user's approval.
humans& says Boba is powered by Ampersand, a model trained for goals involving multiple people. In its launch post, the company says it trained Ampersand using a method it calls Reinforcement Learning from Simulated Feedback over millions of simulated days with thousands of simulated people. Those figures describe simulated training, not a measure of how reliably Boba handles a real group's plans.
To get started, humans& directs people to boba.app and says Boba is available in several countries, including the U.S., Canada and Australia. The site says it works through Messages on iPhone or Android, or in a browser, without an app download; the company says browser use and logins are currently in alpha. The site calls Boba free, with no subscription or ads. Its sign-up warning says Boba can get things wrong and messages may be used to improve it. Its FAQ says messages are stored for memory.
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