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AI agent access fees and the risk of driving customers away

One user says almost every pre-AI business software product they use has told them it is raising prices for agent access. They worry those fees will encourage customers to move data off the platforms.

2 Sources, 20d ago, first seen 20d ago

TLDR

One user says Salesforce is increasing prices for third-party agents, while HubSpot’s increases seem mainly aimed at its own agents. They also report an extra charge for agent use of a niche CRM’s API. The user describes the immediate reaction as looking for workarounds, including moving data off platforms to avoid API fees. Their concern: higher access costs could reduce usage, make customers less tied to the products and weaken vendors’ competitive moats.

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2 Sources, first seen 20d ago

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2 Sources, first seen 20d ago

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2 Sources

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlkSo almost every pre-AI B2B product we use has told us they are raising prices for agent access. Salesforce and HubSpot are two of the latest, albeit differently (the price increases at HubSpot seem to be mainly for their own agents, while Saleforce is increasing prices for third party agents). But it’s not just them. Another niche CRM we’ve used for 5+ years just told us we have to pay extra for agent use of API. Another niche product we use just deprecated the API we were using for 10K. Maybe the only apps not doing this … are the ones that started agentic. What I worry is the vendors aren’t thinking this through. The immediate reaction of our agents to agentic price increases is … How Can We Work Around Them. Not cheat. But literally to move data off all these platforms so there is no API tax for the agents to use them. And the humans naturally will want to stop having their agents use apps that raise steep prices to use them. So I do worry these vendors are inadvertently creating an agentic death spiral. Usage will drop, new agents will move off the platforms as much as practical, and these API tools will lead to less usage, less stickiness, and … less of a moat.20d
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    2 Sources

    Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlkSo almost every pre-AI B2B product we use has told us they are raising prices for agent access. Salesforce and HubSpot are two of the latest, albeit differently (the price increases at HubSpot seem to be mainly for their own agents, while Saleforce is increasing prices for third party agents). But it’s not just them. Another niche CRM we’ve used for 5+ years just told us we have to pay extra for agent use of API. Another niche product we use just deprecated the API we were using for 10K. Maybe the only apps not doing this … are the ones that started agentic. What I worry is the vendors aren’t thinking this through. The immediate reaction of our agents to agentic price increases is … How Can We Work Around Them. Not cheat. But literally to move data off all these platforms so there is no API tax for the agents to use them. And the humans naturally will want to stop having their agents use apps that raise steep prices to use them. So I do worry these vendors are inadvertently creating an agentic death spiral. Usage will drop, new agents will move off the platforms as much as practical, and these API tools will lead to less usage, less stickiness, and … less of a moat.20d
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