Greg Isenberg Defines Marketing Engineer Role
Entrepreneur Greg Isenberg outlines a new role building AI agents for customer acquisition and growth.
TLDR
Greg Isenberg posted on X that the marketing engineer replaces the forward deployed engineer for growth tasks. He said this person embeds with teams, deploys AI agents to locate customers, draft outbound messages, and run tests. Isenberg stated the strongest performers in the role will earn $1M a year. He also shared a YouTube video titled What Is a Marketing Engineer? (New $1M Job) that presents his definition of the position and traces four eras of marketing.
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GREG ISENBERG@gregisenbergThe "marketing engineer" is the NEW forward deployed engineer, and I think the BEST ones will make $1M a year! A forward deployed engineer embeds with your team and uses AI to build the workflows The marketing engineer does that BUT for growth, they build AI agents that find…
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