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    Greg Isenberg Defines Marketing Engineer Role

    Entrepreneur Greg Isenberg outlines a new role building AI agents for customer acquisition and growth.

    GI
    1 Source, 30d ago, first seen 30d ago

    TLDR

    Greg Isenberg posted on X that the marketing engineer replaces the forward deployed engineer for growth tasks. He said this person embeds with teams, deploys AI agents to locate customers, draft outbound messages, and run tests. Isenberg stated the strongest performers in the role will earn $1M a year. He also shared a YouTube video titled What Is a Marketing Engineer? (New $1M Job) that presents his definition of the position and traces four eras of marketing.

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    179.4K

    1 Source, first seen 30d ago

    Combined views

    179.4K

    1 Source, first seen 30d ago

    1.5K likes
    1.5K likes
    157 comments
    2.7K saves
    131 reposts

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    157 comments
    2.7K saves
    131 reposts
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    1 Source

    @gregisenbergThe "marketing engineer" is the NEW forward deployed engineer, and I think the BEST ones will make $1M a year! A forward deployed engineer embeds with your team and uses AI to build the workflows The marketing engineer does that BUT for growth, they build AI agents that find your customers, write your outbound, test your ads, and get smarter every week. The most valuable marketer changes with EVERY major tech wave: 1. Traditional marketer: make people care with story (print, radio etc) 2. Digital marketer: the marketer who owned new digital channels (SEO, PPC) 3. Growth hacker: the growth marketer who lived in loops, PLG and retention 4. Marketing engineer: the marketer who builds AI agents that run the whole system. The type of agents a marketing engineer would create: 1. The customer language agent. It pulls your Gong call transcripts, your Intercom tickets, and your G2 reviews every week, extracts the exact words customers use to describe the problem, and drops a memo ranked by how often each phrase shows up. 2. The buying trigger agent. It watches for signals that someone's ready, a company posting a job for the role you sell to, a funding announcement, a competitor getting torched in a review, then enriches the contact through Apollo and drafts the outbound tied to that exact trigger the second it fires. 3. The SEO gap agent. It pulls keyword gaps from Ahrefs, checks who's already ranking on page one, reads the top three results, then writes a better post with the founder's actual take baked in, plus the meta title and internal links, and drops it in for approval. 4. The creative testing agent. It takes one offer, generates 100 ad variations across three different angles with Nano Banana and your copy model, pushes them live through the Meta API, and kills anything under a 1% CTR on its own so only the winners keep spending. AND MANY MORE. If you're a marketer, this is how you stop being replaceable. If you're a founder, this is how you grow your company efficiently. AI agents are here and marketers are about to have a field day!! I explain everything (tools, agents, 30d plan) on today's episode of @startupideaspod Watch: --> http://youtube.com/watch?v=8ZC1G1ezN5o Marketing engineers are here. Whatever we end up calling them, the top 1% of them are going to make an absurd amount of money.

    1 Source

    @gregisenbergThe "marketing engineer" is the NEW forward deployed engineer, and I think the BEST ones will make $1M a year! A forward deployed engineer embeds with your team and uses AI to build the workflows The marketing engineer does that BUT for growth, they build AI agents that find your customers, write your outbound, test your ads, and get smarter every week. The most valuable marketer changes with EVERY major tech wave: 1. Traditional marketer: make people care with story (print, radio etc) 2. Digital marketer: the marketer who owned new digital channels (SEO, PPC) 3. Growth hacker: the growth marketer who lived in loops, PLG and retention 4. Marketing engineer: the marketer who builds AI agents that run the whole system. The type of agents a marketing engineer would create: 1. The customer language agent. It pulls your Gong call transcripts, your Intercom tickets, and your G2 reviews every week, extracts the exact words customers use to describe the problem, and drops a memo ranked by how often each phrase shows up. 2. The buying trigger agent. It watches for signals that someone's ready, a company posting a job for the role you sell to, a funding announcement, a competitor getting torched in a review, then enriches the contact through Apollo and drafts the outbound tied to that exact trigger the second it fires. 3. The SEO gap agent. It pulls keyword gaps from Ahrefs, checks who's already ranking on page one, reads the top three results, then writes a better post with the founder's actual take baked in, plus the meta title and internal links, and drops it in for approval. 4. The creative testing agent. It takes one offer, generates 100 ad variations across three different angles with Nano Banana and your copy model, pushes them live through the Meta API, and kills anything under a 1% CTR on its own so only the winners keep spending. AND MANY MORE. If you're a marketer, this is how you stop being replaceable. If you're a founder, this is how you grow your company efficiently. AI agents are here and marketers are about to have a field day!! I explain everything (tools, agents, 30d plan) on today's episode of @startupideaspod Watch: --> http://youtube.com/watch?v=8ZC1G1ezN5o Marketing engineers are here. Whatever we end up calling them, the top 1% of them are going to make an absurd amount of money.