Reaction
The argument that credibility is now the scarce resource in going direct
A post argues that audience-building gave way to competing for attention, then credibility, as companies went direct.
TLDR
One post sketches a progression: scarce distribution made building an audience valuable; constant company posting made attention scarce; bait and slop made credibility scarce. Another post agrees, arguing that AI and scheduling tools offer no shortcut to earning trust in a person or company.
Combined views
8.5K
1 Source, first seen ago