OpenAI tests Sponsored Agents ad format in ChatGPT
Search Engine Roundtable, quoting OpenAI, reports that the format lets people click an ad to start a conversation with a business-sponsored agent.
TLDR
Search Engine Roundtable reports that OpenAI is testing Sponsored Agents in ChatGPT, quoting the company’s description of conversations with business-sponsored agents after an ad click. A user discussing the format says people can ask follow-up questions and visit the brand’s website when they’re ready.
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