Cannes Lions, an advertisements award function, announced their 2022 winners on June 21. A list of winners were awarded the top prize — a Grand Prix — in numerous categories.

This year's winners include work for UNESCO, a cat-food brand and others, and come from agencies based in Germany, Portugal and more.

Grand Prix Winner For Film Craft Lions

"The Wish" For Penny, By Serviceplan (Munich, Germany)

Ultimately we awarded the Grand Prix to a film that is almost a throwback to classic filmmaking and had to be so perfectly crafted on every level to truly resonate and work. In the wrong hands a film like this could have been lost to over sentimentality, or victim to a few false notes, but it is in fact perfectly complete and the obvious work of a filmmaker in utter command of his craft

[Patrick Milling-Smith, Film Craft Lions Jury President]

Grand Prix Winner For Digital Craft Lions

"Backup Ukraine" By Virtue Worldwide (New York, NY)

The Backup Ukraine project allows all the citizens from Ukraine to preserve their greatest wealth as a nation: their culture. Using a real-time smartphone camera and GPS, everyone can capture any place or monument in minutes and save the data as blueprints in the cloud to preserve it forever. And all of this, with their own phones. A project that turns every Ukrainian citizen into a guardian of their national heritage. Because culture is the identity of people and it can’t be destroyed

[Luciana Haguiara, Digital Craft Lions Jury President]

Backup Ukraine is an initiative inviting civilians to digitally preserve their nation. The Danish UNESCO National Commission, Blue Shield Denmark and Polycam, a powerful prosumer app that allows anyone with a newer iPhone or iPad to completely capture objects or even rooms in 3D, are partnering to repurpose the core Polycam product and distributing it to create a means for any person in Ukraine to quickly and easily scan and upload digital renderings of important architecture, statues and monuments.

Via Little Black Book

Grand Prix Winner For Entertainment Lions

"Eat A Swede" For The Swedish Food Federation, By McCANN (Stockholm, Sweden)

Via Eat a Swede

I was mesmerised, disturbed, entertained, amused and hungry all at the same time!

[Maria Garrido, Entertainment Lions Jury President]

Grand Prix Winner For Industry Craft Lions

"Hope Reef" For Mars Petcare, by AMV BBDO (London, UK)

Grand Prix Winner For Design Lions

"Portuguese (Re)Constitution" For Penguin Books, by FCB (Lisbon, Portugal)

This year’s Grand Prix in Design shows the power of a simple idea — freedom, and the use of the most primitive medium to execute it — a pencil. We debated at length whether a publication should be a Grand Prix in an era where we have all the technology and innovation at our fingertips, but the symbolism of defacing a fascist constitution with poems using words selected from the historic document and illustrations covering the remaining ones was not only the highest form of craft and execution but sending a beautiful message of freedom of speech that many children in Portuguese schools will go on to learn for years to come

[Lisa Smith, Design Lions Jury President]

Grand Prix Winner For Entertainment Lions For Music

"This Is Not America Ft. Ibeyi" Resident Music Video By Doomsday Entertainment (Los Angeles), Sony Music Latin (Miami), USA

We awarded the Grand Prix to this piece of work, because of the video's undeniably stunning visuals and incredible production quality. While the video has a very distinct point of view that may not be shared by all, it is an extremely powerful statement on socio-economic and culture from an underserved community. Music has always been a key platform for protest songs throughout history and one that we all want to continue to see in years to come.

[Amani Duncan, Entertainment Lions for Music Jury President]