INSTAGRAM'S DESPERATE MOVE
Gen Z Is Fleeing Instagram. The Platform Has A Dumb New Plan To Win Them Back
Instagram has been letting creators earn "badges" for hitting certain milestones, but they add to the vibe that the platform is for olds.
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The Lede
Instagram would super-duper like everyone to post more, especially creators. In a landscape where people are posting less and less on social media overall, making the platform seem active and vibrant is crucial to keeping people's attention. So Instagram is pulling out all the stops, or at least some stops, to get users to share, some of which may be more worthwhile than others.
Key Details
- Business Insider's Emily Stewart said she recently noticed that the company has been giving people with creator and business accounts virtual rewards for certain "achievements" or milestones on the platform.
- From a business perspective, Instagram's move makes some sense.
- But it adds to the vibe that the platform is for olds, Stewart writes.
