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travelzoo.com - This year, waiting until the last minute is NOT the best strategy. See why.
101 Comments
- inactive, on 07/17/2008, -13/+59MS already dominated e3... why the ***** wouldn't they use this to slam sony and Nintendo even further into the ground? Makes no ***** sense...
- Quicksilver4648, on 07/17/2008, -5/+31Seriously, they should have just announced it. Bungie had a VERY extensive subliminal marketing/hype machine going and they were ready to put on a show. I would be incredibly pissed if I was Bungie and all my hard work for the past few months were useless and trashed for "a latter dedicated event" when mere hours away the announcement was meant to take place. I hope they can salvage some of their unused marketing campaign for later, though it wont have the same effect since its basically been confirmed the new title relates to Halo and this whole event left a bad taste for many fans. Oh and Don Mattrick, F.U.
- LittleDas, on 07/17/2008, -1/+22Personally, I think the world could stand to have a few more Blizzards around. :D
- inactive, on 07/17/2008, -3/+24This is more than just a new Halo game, it's the motion controller. They decided to have the event after Sony to see if they revealed theirs first, they didn't, so they are going to hold off for now too.
Just my theory based off of the EGM article predicting a new Halo game using motions controls over a year ago, shown here:
http://arcade-junkies.com/2008/07/e3-2008-set-to-b ...
Every other big leak turned out to be true, this was the only one that didn't. - LittleDas, on 07/17/2008, -1/+20Why? The law of diminishing returns. It makes sense to try and get the most bang for their buck. They clearly won this exchange, by keeping an ace up their sleeve they can be ready to immediately counter anything sony or nintendo announce in the near future.
- YancyFryJr, on 07/17/2008, -6/+18Christ, another Halo game. They're great, but now Bungie's turning into Blizzard, and we're never going to see a new IP, well, at least not until 2011 (if they really follow Blizzard's lead).
Hopefully the Halo thing is a small project and the majority of the team is hard at work on a sweet new IP. - Shawkab, on 07/17/2008, -3/+16Microsoft just does not get it.. Windows is installed on every PC on the planet and they have the #1 most popular gaming console in America..
Microsoft just does not get it, at all.. - Klisk, on 07/17/2008, -0/+11So you play WoW too?
- relaxeder, on 04/17/2009, -3/+13Its likely true that Microsoft chose to pull the plug on the announcement because of their competition's somewhat lackluster E3 showing, but its also possible that MS didn't want to steal the thunder from the Xbox 360 lineup scheduled for release this year, like Gears Of War 2 and Final Fantasy's first multi-platform release. There's also speculation that a motion controller was going to be unveiled for the Xbox 360, and Bungie's supposed new Halo title was going to utilise it.
Still, it was a dick move for Microsoft to step in and give the axe to Bungie's E3 announcement. Especially after all the ***** they put into it and the excitement they built up. They sucked alot of the hype out of the sales of whatever this new game was too, I'm sure.
So much for the newly "independent" Bungie studios. I thought the whole reason they split with Microsoft was to free themselves from marketing and developmental constraints imbued by their publisher. Competitive marketing ***** ruins everything for the fans. :[ - YancyFryJr, on 07/17/2008, -4/+14Are you sure you were watching the right presentations? Sony does have some good stuff coming out, but they didn't present their position nearly as well. It's all about image. Microsoft's presentation was much slicker and presented their position much more strongly.
Sony is playing catch-up with a majority of their services. Home looks pretty cool as do a number of titles, but they really didn't play up those strengths as well as they should have. You have to admit, FFXIII is a huge blow, too. Huge. I wouldn't be surprised if that was the sole reason for a large number of PS3 sales, and now that's been invalidated.
We can all agree that Nintendo's was a joke. 'Nuff said. - relaxeder, on 04/17/2009, -0/+8"Don't make us take away your allowance."
- SuperIntendent, on 07/17/2008, -2/+10Bungie (to Microsoft): "Don't make us kick your ass"
- Shawkab, on 07/17/2008, -0/+8Id say making millions a year kinda makes them *GOOD* at this stuff?
But hey.. what does Microsoft know. - YancyFryJr, on 07/17/2008, -0/+7Well, Blizzard's a great company, but it's been 10 years since Starcraft came out and since then it's been Warcraft, Starcraft, Diablo. Don't get me wrong, I'll but Diablo 3, I'll buy Starcraft 2, and I'll buy Bungie's new Halo game, but I'm most excited to see what's new.
- relaxeder, on 04/17/2009, -1/+8Why, its my evil twin, sooch.
- Shawkab, on 07/17/2008, -1/+7I'm hoping for a FPS MMO, if anyone can do that properly it's bungie and microsoft.
- themastersb, on 07/17/2008, -1/+7Nintendo sucked at E3, but they're still ahead in the actual market for this generation of game consoles. I think that since there has been a lack of competition keeping up with them they're just getting lazy.
- modifiedbears, on 07/17/2008, -0/+6Microsoft is still the publisher and Bungie is their bitch. Becoming "independent" was about having more creative control and not forever being a Halo machine.
- otros, on 07/17/2008, -1/+6Well, they own the Halo IP, so they should be able to take those decisions.
- relaxeder, on 04/17/2009, -2/+7Agreed 100%.
I also think its ridiculous how Bungie claims they're an independent studio now, and yet their one big property (Halo) is clearly so important to Xbox's commercial success that Microsoft still withholds the power to wave their magic wand and say "Ah ah, let's put that away for later," and force them to cancel their own project announcement. I wonder what the phone call was like. - shibyness, on 07/17/2008, -0/+5competitive marketing gives fans cheaper games, makes producers spend more money on them, forces creators to craft better games....and to top it all off, at the end of the day, gives us a gorgeous commercial like this one:
http://youtube.com/watch?v=fU7fyaI3JDw
if you ask me, they hyped the mysterious halo game even more by pulling it at the last minute. - estvir, on 07/17/2008, -2/+8Yes, that's why no one cares about the X360, right? FF13? Pfft, who cares.
- netglitch, on 07/17/2008, -1/+5Everyone, STFU and just play some games
- Klisk, on 07/17/2008, -0/+4It's feasible that there's a lot of untold story. Likewise, I'd still prefer to play through a Halo game more properly as an Elite -- Halo 2's bits just didn't cut it.
I could care less about another Spartan-sided game.
Perhaps a game as Half-Jaw back before Arbiter became The Arbiter? - relaxeder, on 04/17/2009, -5/+8Awesome, any MMO where I can log on and be called a ***** ***** jew by thirty loud twelve-year-old kids in the span of a minute gets my seal of approval.
- CollapseControl, on 07/17/2008, -3/+6I'm a big supporter of Bungie, but i'm in no way upset that the announcement was pulled.
Like seeing a 1 to 2 minute non-gameplay clip for a game that won't be out for well over a year would of made me do backflips.
MS stole E3 with not only the games they showed, but more so the Dashboard update and the FF13 bombshell. - byronm, on 07/17/2008, -0/+3If you own any of the consoles then you would have to agree that MS dominated.
- deusflac, on 07/17/2008, -0/+3people sure are getting suckered into this marketing ploy. by announcing they they're not announcing a new bungie game, MS effectively announced a new bungie game. now people and game journalists are going to speculate what this game is. this is basically marketing 101.
- jggr, on 07/17/2008, -0/+3"Microsoft has never been very good at marketing"
Uh? That's all their good at. How else do you explain the 90%* market share?
*Caution: Numbers pulled from my ass. - Varz, on 07/17/2008, -1/+4They're ahead in sales, but nothing else...........
They're appealing to the casual gaming market and have effectively ostracised traditional 'gamers' from their console, to most gamers, the Wii isn't even worth considering. It's something you would buy for your grandmother or your 5 year cousin. - dylio, on 07/18/2008, -0/+3Intellectual Property I believe. It's so hard to say "new game" nowadays.
- DollofWar, on 07/17/2008, -1/+4If there's going to be another Halo, it makes no sense for them to mention it at E3, since MS has given us a great lineup of games, which includes Halo Wars. They would have been idiots to let Bungie make their announcement.
- inactive, on 07/17/2008, -0/+2Their problem is lack of games thus far. The wii should be a killer FPS console, but there hasn't been much interest in it by 3rd party developers. I love games like warioware and mario party as much as the rest of you, but these arnt games you can sit around and play by yourself. Nintendo has done a fine job with being innovative and making these kinds of party games any group can pick up, play, and have a blast with but they need to concentrate more on the hardcore gamer market again.
Dunno if anyone saw g4's coverage of e3 today, but Skate It looked like a step in the right direction. - DollofWar, on 07/17/2008, -0/+2You don't own a PS3 or 360 and you think your opinion on either systems matter? You sound like a tool caught in the past. If you were up to date on the game titles and systems, you'd know that the 360 gets the better titles, which is why even FF XIII is coming to the 360.
- fsuarez2005, on 07/17/2008, -0/+2what's with the *****'d up pic for the story??
Maybe, Microsoft wasn't there, because they were actually working on the game. I don't care what any companies says in their keynotes. They just have to back up what they said. - estvir, on 07/17/2008, -2/+4Hah, like what, exactly? Did you not see their keynotes? I imagine if they had something remotely worthwhile they would've spoken about it during their keynotes.
- humboldt79, on 07/17/2008, -4/+6Please be a remake of Marathon. Please...
- exomni, on 07/18/2008, -0/+2Good move, IMO. E3 sucks. It would be an embarrassment to announce a game like the next Halo alongside turds like Wii Music.
E3 has become a joke. I say Microsoft should put on an X08 event, announce a motion controller, and bright out the new Halo. - grat2001, on 07/17/2008, -0/+2But now they've shown their hand...So now Sony and Nintendo can prepare a counter announcement.
- DragonForce4, on 07/18/2008, -1/+3and there probably never will be, it's gonna get delayed to hell
- inactive, on 07/17/2008, -1/+3I saw the infamous demo today actually... Thus far its the only thing I was really wishing would be multi platform. It would have been in their best interest to show that live I think. MAG, while not really interesting to me, was also pretty impressive.
- byronm, on 07/17/2008, -1/+3Sony is the loudmouth of the industry, they announce something 2-4 years in advance to keep their fanboys from getting suckered into competing products whether or not they deliver on that promise 2-4 years down the road. MS on the other hand seems to stay relevant to announcements that have a much shorter time frame - usually 6 months or less because MS knows its better to sell sell sell than to promise promise promise.
- Suprfire, on 07/17/2008, -0/+1Actually in WoW, once you report them like 3 times they get banned.
Pay to Play brings such commodities.
Although that would be 90 reports, the end result is more than enough. - iamchris, on 07/17/2008, -0/+1Can someone post the announcement? Work blocks kotaku.
- byronm, on 07/17/2008, -0/+1That was a mistake and i'm glad to see Mattrick hasn't wasted another dime pushing it. It should evolve on its own outside of MS's commitment to XBL or the features should be pushed to the OS side and included as standard functionality in windows akin to having it built into the 360 (or any MS device)
- ControlcChris, on 07/17/2008, -0/+1So what was the game?
- inactive, on 07/17/2008, -0/+1http://sihitchhiker.ytmnd.com/
- AJanitor, on 07/17/2008, -0/+1I'm going to have to somewhat disagree with you here. There's good and bad about every console, not just the "only" advantage you claim. I bought a 360 because I enjoy the quality online gaming experience I get from it. Perhaps the PS3 will be there one day, but it hasn't gotten there yet.
Let's be honest no console is an "investment" they both depreciate. However if you are trying to quantify a purchase I would say that whatever console helps you have the most fun is a good purchase. - TomJL, on 09/10/2009, -0/+1The only thing said so far is that it is a halo title:
http://www.joystiq.com/2008/07/16/surprise-mattric ... - adiyo011, on 07/17/2008, -0/+1I wished they that did something about GFW Live. That thing is just an embarrassment.
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