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Netroots, My Ass

pewresearch.org — As gadgets with digital audio capability proliferate, podcast downloading continues to increase. Currently, 19% of all internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of internet users who reported downloading podcasts in our August 2006 survey and 7% in 2006.

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  • Ridgeliner7, on 08/30/2008, -0/+2"Still, podcasting has yet to become a fixture in the everyday lives of internet users, as very few internet users download podcasts on a typical day. Even of those who say they download podcasts, just 17% do so on a typical day."

    So, 17% of the 19% of all Internet users who do listen to podcasts, etc. So less than one quarter of the less than one-quarter of Net users.

    "Men continue to be more likely than women to download podcasts; 22% of online men compared with just 16% of online women report ever having downloaded a podcast. However, men and women are equally likely (3%) to download podcasts on a typical day."
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