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ampratherMichael Markarian: California Dreamin' Becoming Reality
huffingtonpost.com — When California voters overwhelmingly approved Proposition 2, banning the extreme confinement of animals on industrial factory farms, they sent the message loud and clear. Senate Maj. Leader Florez added, "Big Ag has always ruled, and they don't lose much. I want to take advantage of Prop 2's momentum and strike a balance." More…
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How Corporations Infect the World through viral marketing
guardian.co.uk — ".there are some campaigns where it would be undesirable or even disastrous to let the audience know that your organisation is directly involved... it simply is not an intelligent PR move...Once you are plugged into this world, it is possible to make postings on these outlets that present your position as an uninvolved third party." More…
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