wboyce

Wendy Boyce

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2

Fifth Gear Analytics: Great Advertising for Next to Nothing!

fifthgearanalytics.com — Hasbro has launched an inventive new campaign for its NERF Brand that invites NERF owners to create and submit films of themselves using NERF produ... View in Crawl 4

Fifth Gear Analytics: Great Advertising for Next to Nothing!
3

5 Web Analytics Trends for 2011

fifthgearanalytics.com — Fresh off my correct prediction of the World Series winner midway through the ninth inning of Game five, I can now confidently prognosticate the we... View in Crawl 4

5 Web Analytics Trends for 2011
2

Marketing Data Security: Secure FTP and Secured Data Shipping

fifthgearanalytics.com — Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount this inf... View in Crawl 4

Marketing Data Security: Secure FTP and Secured Data Shipping
3

9 Building Blocks of a Social Media Strategy.

fifthgearanalytics.com — Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses o... View in Crawl 4

2

B2B Sales Enablement: Using B2B Sales Optimization Dashboards

fifthgearanalytics.com — In the B2B sales world in which I live, my view of B2B Sales Enablement focuses on bringing together both internal customer information (sales, con... View in Crawl 4

B2B Sales Enablement: Using B2B Sales Optimization Dashboards
2

Fifth Gear Analytics: What is Social CRM? The Differences between CRM and Social CRM

fifthgearanalytics.com — Traditional CRM projects are not adapting to the new relationship-driven model of social media. While CRM started out with the goal of 1:1 marketi... View in Crawl 4

2

Fifth Gear Analytics: SaaS Marketing Side-Effect

fifthgearanalytics.com — The total design of campaign management needs to include streaming touch point and response data out of the SaaS marketing applications and into an... View in Crawl 4

2

Fifth Gear Analytics: New Agency Skills for New Times Or The 3 Cornerstones of the Digital Age

fifthgearanalytics.com — I believe there are three cornerstones to Marketing 2.0: 1) CRM/data, 2) web analytics and 3) digital/social marketing skills including merging on... View in Crawl 4

2

Fifth Gear Analytics: Data Goes Primetime

fifthgearanalytics.com — The world our kids will soon occupy as adults will be using data in smarter and smarter ways. How about cupboards and refrigerators that tell you w... View in Crawl 4

2

Fifth Gear Analytics: Using data and marketing analytics to define the multichannel marketing mix

fifthgearanalytics.com — ost marketers would agree that their consumers are now using multiple channels to research, shop and purchase. Offline and online communications ar... View in Crawl 4

Fifth Gear Analytics: Using data and marketing analytics to define the multichannel marketing mix
2

Fifth Gear Analytics: I love it when the client is right!

fifthgearanalytics.com — I had created a “sample” email to facilitate discussion, but did not have specific customer information. I had included benefits proving her brand ... View in Crawl 4

2

Fifth Gear Analytics: Cloud Computing Berth Is Widening

fifthgearanalytics.com — In recent years, we haven’t thought of Microsoft for their bleeding-edge technology leadership, but few can argue that when they enter a specific m... View in Crawl 4

2

Fifth Gear Analytics: Are your customers suffering from email fatigue?

fifthgearanalytics.com — The rapid adoption of social networking sites like Twitter and Facebook by the business world has stimulated discussion about the need for more bus... View in Crawl 4

2

Fifth Gear Analytics: Marketing Assessment: Messaging

fifthgearanalytics.com — Building the groundwork for sophisticated multi-segment, multichannel messaging strategies first takes some digging. We often work with clients to... View in Crawl 4

Fifth Gear Analytics: Marketing Assessment: Messaging
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Fifth Gear Analytics: Virtual Database Analytics

fifthgearanalytics.com — Virtualization offers high performance through technology advancements and resources on-demand. Through high availability, clustering, and redundan... View in Crawl 4

Fifth Gear Analytics: Virtual Database Analytics
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— Rochester, NY
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