THEY'VE GOT YA RIGHT WHERE THEY WANT YA
How IKEA Is Designed To Make You Compulsively Buy More Things
You walked into the big box store looking to purchase a new armoire. You walked out with the wardrobe you had been looking for but also a bottle of orange juice, a set of mason jars, a new side table and a canvas print of Audrey Hepburn. What happened?