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Jeff is articulate in company positioning; how to add value, differentiate competitively and improve customer retention. Jeff is passionate about helping business grow through strategic viral marketing, online community and engaging events.

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Favorite in News - on 04/25/2009

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United Breaks Guitars Surpasses 3 Million Views in 10 Days

Comment in News (0 diggs, 0 replies) - 3 hr 12 min ago
this is a great example of how social media can help propagate a message. The message, however, isn't always a good one. How United chooses to change and respond could be just as viral and more valuable. (see comment)

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