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Testing, Testing The old, 30-second formula for TV ads is on its way out.
online.wsj.com — Are networks wising up? Probably not, still an interesting read.
mcmac1- 356 diggs
- digg it
- ahawks, on 10/12/2007, -15/+3(commented on wrong article)
- gravenjp, on 10/12/2007, -21/+0Wow. Zero Comments...
- invader, on 10/12/2007, -12/+790% of frontpage articles have 0 comments when they hit the front page, now. get used to it.
- Wolfman2000, on 10/12/2007, -0/+7I vaguely remember a different article that I found on /. once...it covered a cable box that could force viewers to watch ads when they get on a certain channel.
Considering that some of these ads are shows, does that mean if you turn to, say, the Home Shopping Network, you could be stuck on that channel forever? - Tony_42, on 10/12/2007, -7/+5http://static.flickr.com/55/186875437_fe15de2cd7_o.gif
That got promoted pretty fast.- Jaybob404, on 10/12/2007, -6/+6why did you take a screenshot of that article 10 minutes ago?
- Tony_42, on 10/12/2007, -2/+10Because it was promoted to the homepage with only 10 diggs, which is quite low. Stuff like this didn't really happen before digg v3 came out with the new categories.
- robmcbell, on 10/12/2007, -6/+3I'd pay not to have any ads.
- Livewire, on 10/12/2007, -2/+1PBS logic. i digg it
- djphatjive, on 10/12/2007, -5/+0Well I think Advartizing is crappy. They need to stop telling me who is better and who to buy and tell me about there product. I never buy a brand. I always but what I want from the information I have.
- pacdude, on 10/12/2007, -0/+2If a lot of your income was dependent on advertising, you would 1) know how to spell it right and 2) think it wasn't so bad.
- punmaster, on 10/12/2007, -0/+1I think advertisers should stop trying to be all cutesy and just tell people what the hell they're selling and why it's worth buying.
- TheWestExit, on 10/12/2007, -0/+7There are some companies that do ads right. Nike is the first one to come to mind. They don't shove the product down your neck, they are artistic and beautiful.
The Secret Tournament was a series of World Cup add made by Nike where the took the worlds best players, put them in a cage, and had them show off. The whole series is 3 or 5 minutes depending on the version you're watching.
Commercials like that are great, where they try to show you something rather than telling you. - Rickler, on 10/12/2007, -4/+1Death to mass consumerism. It's not nice to rape the planet for it's resources. Soon the karma will come back around.
- DrinkPaint, on 10/12/2007, -0/+3When I'm watchin' my TV
And a man comes on to tell me
How white my shirts can be
But he can't be a man 'cause he doesn't smoke
The same cigarrettes as me... - batmanjr, on 10/12/2007, -0/+3I think the KFC ad they mentioned was a good idea, once DVR's are more prominent in the market place that will be a good idea, for about a month then everyone else will be doing it.
I think this is why you will see more product placement in video games/movies and during the shows themselves. After all the movie/show/game is what they are really there to watch put your ad right in the middle of it. - mrASSMAN, on 10/12/2007, -0/+1I am hearing an ad on tv for a headache relief product where they just repeat the same recorded phrase over and over again so that it sticks in your head.
horrificly annoying and yet frighteningly effective..- evilmonkey, on 10/12/2007, -0/+1"Head On. Apply directly to the forehead. Head On."
I was thinking just recently how incredibly effective this campaign is for brand awareness, and I began to worry that more commercials might begin to use advertising like this.
Then I realized that I will never, EVER buy this product simply because of that commercial. Maybe it's not so effective after all... - mrASSMAN, on 10/12/2007, -0/+2That's the one!! AGHH... please, never repeat it again.
- netsui, on 10/12/2007, -0/+0God, that "Head On" commercial really idiotic.
- evilmonkey, on 10/12/2007, -0/+1"Head On. Apply directly to the forehead. Head On."
- sahlsmith, on 10/12/2007, -1/+2I wonder why the article didn't address TiVo and time-shifting and commercial clipping. TiVo is my defense against disruptive marketing.
- trickrick1985, on 10/12/2007, -0/+1Most people weren't around or don't know/forgot, but the whole point of cable television in the first place was no-ads. Just like terrestrial radio vs satellite, aired TV always had ads. Cable came along saying, "Hey! Don't watch ads, pay a subscription fee instead!" Unsurprisingly in our free-market economy, that slowly but surely morphed into paying AND watching ads.
- zweben, on 10/12/2007, -0/+1I think product placement and sponsorships are a good solution to replace ads. Interrupting programming for time dedicated to ads is no longer going to work, but if the ads can be tastefully integrated in to the content itself, I think that could work.
For example, Apple uses a lot of product placement in television and movies. They have a 4% or so market share, but in the movie world their market share is more like 60%! - kazzyD, on 10/12/2007, -1/+1Check out this article on how Dell's changing its advertising campaign:
http://digg.com/tech_news/Dell_New_Ads_Trade_In_Speed_Price_for_Personal - Thepirateking, on 10/12/2007, -0/+0Heh, advertising on TV doesn't bother me. We gave it up a year ago in my house and I don't miss it one bit.
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