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Why Gen Y Is Going to Change the Web

readwriteweb.com — Gen Y is taking over. The generation of young adults that's compromised of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X.

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  • nahsrocketeer75, on 05/16/2008, -2/+69I'm feeling old, which only makes sense given that my generation is so old it doesn't even have a cool letter name attached to it.
    • jrbrewin, on 05/16/2008, -7/+27an article by a gen-y'er about how gen-y is so fantastic and amazing. i hate to be the sceptic, but every generation says the same thing, and really, when you look back, how have things change.

      we still have war, we still have natural disasters, corruption, pollution, and all kinds of bad ***** in the world. will gen-y will be changing that?
      • fkr3, on 05/16/2008, -1/+8By enabling you to message a bunch of people who pretend to care about what's happening in your life, as you sit on the toilet taking a *****!!

        I don't think most people are working in fun workplaces regardless of their generation. The best anyone can hope for is to be working with fun people but at the end of the day you've got to make money and having fun takes second priority just like it does with every other generation. If generation Y hasn't figured that out yet they will when rent's due and nobody wants to pay them to play Wii and maintain their social networking presence.

        The article kind of reads like a wish list fantasy world generation Y kids would like to live in. Maybe it'll be realised, but not until they start reaching executive positions. Until then wishing your workplace had fluorescent coloured beanbags and let you use 'fun' web 2.0 social whatevery sites as business tools is no different to previous generations wishing their workplace was more interesting. The only thing that's really changed is the technology.
      • NITROSLICK, on 05/16/2008, -3/+9It said change "the web", genius! Don't make a political discussion out of a discussion of technology. Talk about a straw man fallacy...
        • fxu1989, on 05/16/2008, -0/+2"They're Socially Conscious: Gen Y cares about the world. They pay attention to politics, the economy, social causes, and environmental issues."

          Technology, you say ?
      • nrose101, on 05/16/2008, -2/+5Guess us Gen X'ers aren't the cool ones anymore :(
      • roebeet, on 05/16/2008, -0/+3We're Jan Brady - middle child syndrome.
      • Niightwitch, on 05/16/2008, -0/+2You're right - in their youth, energy and naivete every generation thinks their's is the fantastic and amazing one. I'm a Baby Boomer and we thought we'd invented sex, pleasure, drugs, insight and rock and roll. Now it's Gen Y's time and they should have their moment just like we had ours.
    • ghuytro, on 05/16/2008, -1/+6It's the same refrain with every generation: "My generation is the one that's gonna make it right"

      http://www.youtube.com/watch?v=uiGfP_NftN4

      Evran - Do I Go (song used in the 2008 Toyota Matrix commercial)
    • RipleyIsDead, on 05/16/2008, -0/+6The truth is, it has nothing at all to do with generations, young people have always acted like young people, and when they get old, they'll act the way old people have always acted. We only started segregating the generations a couple hundred years ago with the industrial revolution, with the Internet, we have the opportunity to reunite them. I think it has great potential -- Maybe if we can get everyone back into the same community, we can stop making the same stupid mistakes over and over again.
      • Niightwitch, on 05/16/2008, -0/+1Every generation has to make it's own mistakes..... unfortunately, it appears that's the only way to learn.
    • rasmasyean, on 05/17/2008, -0/+0At least YOU know how to use sites like digg!
  • thattalldude, on 05/16/2008, -31/+8This is a truly great article, the best one I've read all year. This WILL be shared with everybody older than me.
    • pilesAREbetter, on 05/16/2008, -0/+3I think you forgot to add "/sarcasm"
  • ivoices, on 05/16/2008, -28/+9That was an incredible article. Anyone involved in advertising or marketing must read this.
    • thescimitar, on 05/16/2008, -2/+7I'm involved in both those fields (commercial photographer) and this is an idiotic article. Demographic research is at best a rough approximation of your consumers, and half the time the statistics you think you have aren't telling you what you think they're telling you.

      Example:

      Marketing Wonk: "Why doesn't Gen Y like Product X?! All the research points to them LOVING Product X."
      Trends Analyst: "They don't like it because it's a ***** product and the advertising panders to them as if they were retards."
      Marketing Wonk: "No, they don't like it because you didn't do your job. You're fired."

  • Accolade1, on 05/16/2008, -3/+66If I ever become a Y generation grandfather, would my grand children's generation name cycle back to A?
    • ElAssoWipo, on 05/16/2008, -11/+4I think your grand kids would be generation W.

    • hiPpymIck, on 05/16/2008, -0/+2nah..by then itll be a system thats like..
      20 Years Out of Date

      i reckon theyll be at least using sci fi or gaming for new names
    • a007proxy, on 05/16/2008, -4/+3Wasn't the previous generation X, as in X = 10? Some people didn't realize this and thought it was letters of the alphabet instead of roman numerals. I know that doesn't answer your question, but I wanted to point that out.

      Bury me if I am wrong.
      • Konstantino, on 05/16/2008, -0/+3http://en.wikipedia.org/wiki/Generation_x#Origins
        Not quite, but good guess. Doesn't really make sense to name generation X the 10th anyhow, considering there have been much more than 10 generations before it.
        • a007proxy, on 05/16/2008, -0/+2haha well thanks for clearing it up and not calling me a *****. Rare these days. You, sir, are a gentleman.
        • rasmasyean, on 05/17/2008, -1/+0In other words, Generation X was concocted to sell books.
      • Jawsh91, on 05/16/2008, -1/+4If you read Douglas Coupland's book, you'll understand where the term came from, it has nothing to do with the roman numeral at all.
      • parax, on 05/16/2008, -0/+2It was Generation X as in x: the unknown variable. Generation Y as in "Why?" and conveniently comes after X (Also Generation Me because of their perceived self-centered nature). Generational terms are almost always applied as a derogatory statement by older generations.
        • rasmasyean, on 05/17/2008, -0/+0And this is yet another buzzword to sell even more useless books! Or maybe in in this generation...sell more ebooks and web articles to flash "socially concious ads".
  • liftedmedia, on 05/16/2008, -4/+176"Although you'll find Gen Y'ers obsessing over the latest episode of 'The Hills',"

    I'm completely offended by that sentence.

    • str3ama, on 05/16/2008, -3/+30lol I blame the success of reality TV on your generation. It's partially our fault for it being started in the first place, but the fact that it continues to do well (especially channels like MTV which went from music videos to non-stop reality shows) wholly on your generation. Yea it's harsh, but damn you whipper snappers - especially you're parents who coddle you guys and make it all the more harder for everyone over the age of majority with censorship of films, movies and tv shows.
      • jrbrewin, on 05/16/2008, -0/+15MTV's shows are not based in reality. they're based in a twisted dimension where it's cool to inheret a lot of money, and be a self centered, self-obsessive bitch.
      • LiquidShield, on 05/16/2008, -1/+4Agreed... Especially the parent coddling part... They are the reason we have the SO called "Emo" crowed... "OMG someone hurt my feelings... I'm just gunna start dressing in all black, and be come anti-social, and cut my self... No one really understands me"... People from our generation picked on each other, and it was good for us. We learned to just let it go, or we toughened up and learned to how to pick back... Hell most of us had at least seen a porn or stole our dads playboys by the age of 12 cause we were starting to get into girls... Now its like "OMG a side boob... Now that is just not what children need to be watching!!!!!!"... I blame the parents AND the children that let their parents make them into pansies...
      • MsArtGeek, on 05/16/2008, -0/+2My biggest criticism of reality TV is that most of them should simply be labeled "game show". They are extravagant and all make their own variations on the rules to winnow a group down to the last one standing, but they are still essentially just game shows.

        That said, Sturgeon's Law still applies.
    • pablo0713, on 05/16/2008, -0/+3My mother is in her 50s and she obsesses over "The Hills"
    • Tr33fiddy, on 05/16/2008, -2/+11Given Generation Y's propensite for salivating over Apple products, I think a better name would have been "Generation i"
      • MiserJ, on 05/16/2008, -0/+3Maybe that can be the name for the next generation?
    • GruntboyX, on 05/16/2008, -3/+1Truth hurts
    • zombieball, on 05/16/2008, -0/+2YEAH! Psssh. Everyone knows that Gossip Girl is like 10 times better than the hills.
    • geogeer, on 05/16/2008, -1/+1And so you should be.
    • staticfire, on 05/16/2008, -0/+3who the ***** watches "the hills"?
    • gurellia53, on 05/16/2008, -3/+2I was born in 1990 and I don't know what "The Hills" is...
    • Nextrix, on 05/16/2008, -0/+1TV??? You shot who in the what now?
    • Ikulus, on 05/16/2008, -0/+5Never heard of it.
    • roflbrothel, on 05/17/2008, -0/+1wtf is "the hills"?
  • mrwizard14, on 05/16/2008, -19/+3Heh. I like being a Gen-Y-er.
  • chonuts, on 05/16/2008, -16/+15Really nice article. It made me feel proud to be a part of Gen Y. But I think it's more like change the "world" (hopefully for the better). Our generation is faced with so many worldly issues that need to be tackled, arguably moreso than the Boomers -- global warming, global terrorism, global economics, etc. And it's not just in America. Judging by the general consensus of Gen Y diggers, everyone is ready for a change, everyone WANTS a change, and better yet, it seems that people are willing to DO something to make that change happen, which is the most important piece. We have an opportunity to become the next "Greatest Generation." Let's do it with class. I'm ready.
    • sodade, on 05/16/2008, -4/+4I sure hope you can. My lame ass generation (X) sure didn't do anything positive (as a whole).
    • j.carcinogen, on 05/16/2008, -2/+6Eating up the government propaganda, I see.
    • Prosequi, on 05/16/2008, -1/+6"Our generation is faced with so many worldly issues that need to be tackled, arguably moreso than the Boomers -- global warming, global terrorism, global economics, etc."
      Until Gen-Y is 10 minutes from global thermo-nuclear war I don't think this comment reflects what the Boomers lived through. Global warming, global terrorism, global economics (as currently understood by the hive-mind here on Digg) are all boogie men created by groups of Boomers (left, right and center, respectively) to replace their own common, by-gone, fear of commies. Don't buy-in to these!
      • Jorin, on 05/16/2008, -0/+2What about overpopulation putting our species on the brink of chaos? Is that propaganda? The environmental disaster we're facing will be a lot more clear when we have 10 billion+ people on this planet, and any progress we make in reducing people's carbon emissions will be trumped by there simply being too many people. I don't think you can dismiss these issues as "boogie men"
    • geogeer, on 05/16/2008, -0/+5Yes there was nothing like social unrest, the rise of communism, etc in the previous generations to deal with.

      We're all glad you want change to fix the ills of the world, but you want it 9 to 5 so it doesn't impact on your YOU time. If you want to really fix things, you're generation is going to have to make major sacrifices. You want the change, but you also expect it to be handed to you.
    • Jackson0909, on 05/16/2008, -4/+1Global Warming is a myth.
      • Tanath, on 05/16/2008, -1/+1Is this going to be one of those things, like creationism, that will never go away?
  • Qong, on 05/16/2008, -6/+30That was a very interesting read. My comment on your site wouldn't go through, so I'll leave it here:

    I liked the article, but I'm not quite so bullish on Generation Y myself, at least not as much as some of the people leaving comments; being that I'm a part of them, an early adopter if you will, as I was born in early '85, I realize that the majority of them are still just children and don't have any real world experience; so I certainly give them some leeway there.

    They are also being marketed to, and consuming what is marketed to them, at an enormous rate. I live in New York and have several close friends in advertising, Generation Y isn't exactly hard to tap into. Of course, I don't know the exact spending patterns of Generation Y compared to past generations, but I would be more than comfortable in saying that they are mass consumers, as they have been for all of their lives.

    Being a member of Generation Y and living in a developed country is winning life's lottery. They haven't had to worry about anything for the entirety of their life thus far. Their biggest worry is whether Mom and Dad are going to buy them the newest iPod.

    My feelings may come from the fact that my family has only been in the United States for a couple of generations now, and that my parents still had an extremely strong work ethic that they instilled in me. My family has several war hero's, my Uncles were all involved in war's, including veterans of D-Day. I have a great respect for military service and public service in general; something that most members of Generation Y seem to be missing.My parents were also quite old when they had me; so perhaps I would have turned out like a normal member of Generation Y had my parents been young, say they were early members of Generation X, things could have been different then.
    • str3ama, on 05/16/2008, -8/+13Gen Y doesn't know a world without the Internet.They were born when it was already publicly available, whether it was BBS (maybe that's before their time) or the Internet as they know it now. Generation Y is in my opinion, one of the most coddled generations - they're also the most consumerist generations. No other generation has been targeted and branded products and brands like Generation Y - which is when companies started to realize that these kids can be sold on high end products since they do have money (which they get from their parents). Gen Y will be one of the most consumptive generations of its time. Gen X will probably witness great devastation of nature in to the end, and Gen Y will inherit it all of that and will not be able to do anything because their consumptive habits will exceed that of any other generation.
      • Qong, on 05/16/2008, -1/+10Good points all around.

        I don't see marketing to Gen Y being a difficult task, and I don't work in advertising myself; it just seems that way to me, simply from looking around and listening to friends in advertising talk about work. Every young person you see has cell phones, ipods, laptops, computers, televisions, cars, etc. They are consumers of the highest level, so clearly someone is getting to them.

        It's sad because Gen Y as a whole is completely contradictory at the same time. They're the people writing on their blogs and websites complaining about how the environment is being hurt, complaining about global warming, talking about human rights; while at the same time they are a huge part of the problem.

        I don't know, maybe I just don't fit in with my generation.
        • wharrislv, on 05/16/2008, -1/+1At this point in time, I honestly don't know ANYONE (aged 12-70) that doesn't have a cell phone, computer, tv, car etc.

          So is the Ipod the one evil thing that makes them consumerist? America is just that way, as a whole.
      • ryllharu, on 05/16/2008, -2/+10Don't be so quick to make such sweeping generalizations.

        The older of us (Generation Y) did not grow up with the internet. It was either hardly accessible, or consisted of BBS via a 2400 baud connection. It would be far more accurate to say that Gen Y grew up *together* with the internet. Access increased with our awareness of the world around us, speed and quality increased as we aged. The majority of the websites around (after those existed) were very crude and "childlike," becoming more sophisticated along side us.

        Do we have shorter attention spans? Probably. Some of us only look for mindless entertainment, while others are only looking for more and more information (hence the popularity of sites like Digg).

        A lot of sites slam Generation Y for wanting to know "Why" something needs to get done rather than just do it. If anything, that displays the need for us to understand where we stand in the large corporate machines. Instead of being a mindless drone, we want to feel like we are *part* of something, and want to know where we fit into the whole organization. It's all part of that social connection that we all supposedly crave.

        Everything you wrote is correct about the trailing edge of Generation Y. The youngest *did* grow up already constantly connected. They didn't get the mix of connectivity and reality. There's no "analog" to them. But that's less of a generational thing, and more of an environmental one. If the last of the Boomers and older Gen X'ers want to coddle their children, they will end up that way. Generation Y wants to explore, and if you keep them shut off on the basis of keeping them "safe," they will be more vulnerable to advertising, trends, and any other stimuli they get.
      • chugatussin, on 05/16/2008, -0/+1The mass-media that has been in play for Gen Y'ers is much more broad then in previous generations, and thats another reason why Y'ers are so easily marketed to.
      • HigherLogic, on 07/23/2008, -0/+1*****. I was born in 1983, which puts me at the very beginning. I certainly knew a time when there wasn't Internet (or cell phones for that matter).

        Having two older brothers also exposed me to a lot of what the previous generalized generation experienced. I watched GI Joe, played Crossfire is, and listened to Rush.

        The first computer I had was an Apple IIe, and I played computer games like Boulder Dash and Prince of Persia on those giant 5.25" floppies. I remember when the Internet came to be (even installed our first modem, a 2400 bps). I remember using Windows 3.1 and continuing along up to Vista. I remember getting my first cell phone, and I wasn't 11-years-old, but 17.

        When I was a kid, it wasn't a problem to leave the house in the morning without telling your mom, staying out all day until the sun went down, and coming home. We'd ride bikes, climb trees, and build forts. I remember when Halloween meant not going to the mall or a "safe" place with your mom and dad.

        The problem putting people into these generation names is, the ones born in the very beginning or end probably don't match up with most of the generalizations. We're soft of a mix between the previous (or future) generation and the one we've been defined as.
    • NuFadZoo, on 05/16/2008, -3/+3I can sort of see what you're saying. To play devil's advocate, I am the same age as you, have a job, don't live at home with my parents, and they never bought me an iPod. Maybe this technology existed when we were born, but we were definitely the focus group that made these products better and cheaper.

      I think you may be thinking of a slightly younger generation, or maybe I'm just too old.
      • geogeer, on 05/16/2008, -0/+1What made these product better and cheaper was:

        a) improvements in technology.

        b) outsourcing all the manufacturing to China. When computers were made in the US they cost more because of wages and environmental practices. Not so in China.
    • steveiskfc, on 05/16/2008, -13/+1You write too much.
    • CompIsMyRx, on 05/16/2008, -0/+15What's more likely is that this whole Generation {name} thing is a giant, overarching stereotype. Not everyone who belongs to "Generation Y" is how the article made them out to be, just as not everyone who is {insert race/gender/ethnicity/social status here} has all the characteristics of that group. The only thing I have to disagree with you about is the "winning life's lottery". "Generation Y" is going to have to pay the tab the previous generation has left for it. Global warming, oil dependency, the mountain range of debt; this is all now the problem of "Generation Y", and developed countries having the greatest amount of these problems, it's not going to be a picnic.
      • Qong, on 05/16/2008, -0/+1That's a good point.

        Generation Y is going to have to pick up the slack of their parents, that's for sure. I was speaking in general terms of course; the comments stating that not all members of a specific generation are going to have the same ideals are all correct. But really, you're right. It's the parents of Generation Y that are at fault for for the downfalls of the generation.

        I'm not completely negative on Gen Y, surely plenty of great people were born in the generation, people that will step up to face the great problems of our modern age. Whether or not the generation as a whole will step up is what I'm worried about. To be completely honest, it doesn't look like they will.

        I didn't mean to throw the entire generation under the bus.
        • Flamancot, on 05/16/2008, -0/+2we're just trying to figure out where to step up to...
          everything looks so lame
    • elliotys, on 05/16/2008, -0/+6In my opinion, and many other historians would agree, that the first purely consumer driven economy came about with the baby boomers. They took the countries' focus from the "American Worker" to the "American Consumer". While not all baby boomers are guilty, for the most part they are a generation ridden with debt, while at the same time continuing to use the credit cards to accumulate more and more crap. Self storage units now outnumber fastfood restaurants in our country, and most of them are full of junk that people really cant afford. Sorry... end rant.
    • Flamancot, on 05/16/2008, -0/+10"Being a member of Generation Y and living in a developed country is winning life's lottery. They haven't had to worry about anything for the entirety of their life thus far. Their biggest worry is whether Mom and Dad are going to buy them the newest iPod."

      While this is most certainly true, that in the history of human civilization we Y'ers certainly have struck gold, I'd like to point out that "not having to worry about anything" is as much a curse as a blessing. Welcome to existentialism 101 here... Generation Y is better at distracting themselves from our human condition: an inherently bleak and purposeless existence here on earth - but we're also most susceptible to this particular form of depression and anguish. While we spend countless hours reading the news, playing on facebook, immersing ourselves in the widest and most easily accesible network of media and entertainment to ever exist, we are brought ever closer to the realization that we spend all our time being entertained.

      This is not something that is immediately alarming though, most of us have nothing better to do. Like the article mentions work is simply a place - very few of us will have "careers" in the sense our parents did. We wander the landscape of entertainment looking to fill up our time - but as for endeavors that we recognize as *meaningful* (like that pit of your soul feeling of righteousness that comes so easily to our parents and grandparents) we struggle to identify any. Even with Obama, who has mobilized hundreds of thousands of us and given us a little 'hope' in the political process, I think we struggle to even identify that as meaningful.

      So yeah, we don't have anything to worry about. But that's just another way of saying we don't have anything to care about (really). We don't nearly as much religion to infuse meaning (most of us have none at all it seems), we don't have any collective zeitgeist at all outside of increasingly widening circles of friends and social networks. We weren't born into any believable cosmological framework, we are psychological wanderers.

      Maybe it would have been better to be born a quaker in 1830...? A case could be made that as far as quality of life goes, the unquestioning quaker might have the upper hand. Still, being typical of this generation of ours, I wouldn't trade places with anyone.
      • meepus, on 05/16/2008, -2/+2Don't worry brethren, we'll have plenty to worry about once the debt ball drops in New York and the lights start going out. I'm pretty concerned about fascism at the moment, actually.
        • Jorin, on 05/16/2008, -1/+2Yes, things could get much worse for us. We're basically living in Rome when it was at its most decadent, ripe and surreal. The elephants and spartans could soon be replaced with debt, poverty repression. If that happens I have faith that we can set things right.
        • Flamancot, on 05/16/2008, -0/+1I've been considering that a little bit more lately, the possibility that it's all about to get quite serious very quickly. Ironically, for all my talk on susceptibility to existential anguish generation Y's plight, I am firmly on the side of existential anguish. In the near future it's possible to experience a wave of depression or strife that would no doubt whip up a new and all-consuming zeitgeist. And as Jorin pointed out this would yet again be another false consciousness given strength and immediacy to rise above the level of distraction... but in the end, it would be another distraction. Bitching about nihilism and life's purposeless condition isn't going to get you far when you're really trying to survive. This, I think, would be a loss. Having the time to bitch about our condition is an important step in human psychological evolution. It alludes to *greater* things.
      • Jorin, on 05/16/2008, -1/+2That's a great question...

        Sure we're wanderers, but looking back over human civilization, religion is a delusion. Polotical allegiance isn't much different. A lot of the great zeitgeists of the past were just false consciousness.

        But then again, I see a new zeitgeist of corporatism and consumption that many of our generation have fully bought into. Statements of value are made by purchasing rather than acting.
  • thespudmall, on 05/16/2008, -13/+26Watch as Gen Y litters their fail-aids all over the globe.
    • xsquirrel378x, on 05/16/2008, -0/+2haha
    • synthoid, on 05/17/2008, -1/+1As a member of Gen Y, I think this article should include our love for Fifty Cent and Eminem. Those guys rule!
  • str3ama, on 05/16/2008, -6/+24heheh by the time Generation Z inherits the world, Generation X and Y would have decimated it.

    If Gen Y is going to change the web, just realize that everything before Gen Y created it and mastered it.
    • meepus, on 05/16/2008, -2/+4Mastered it? A lot of the newest advances in the next few years are all going to come from Gen Y innovators who have an intuitive attenuation to the technology they grew up with. Applications of technology that cynical Gen X kids would've never imagined are now possible, because of our unique perspectives.

      As for the people who 'mastered' the web by 'inventing' trolling and hamsterdance.com: good for them! Somebody's got to be the early adopter. These are people who were born into a situation where being involved with the internet can be related to buying an iPhone at launch: it cost too much, and its full potential was nowhere near realized anyway.

      Being a pioneer is certainly noble, but it rarely involves mastery as much as blundering. Bragging about it only invites me to remind you that your generation invented the Shoot The Monkey banner ad. Woohoo for you!

      The internet is entering into a phase where it is becoming more relevant in the daily lives of people than television was ever able to be. It is up to the current generation of IT kids to figure out how that can be put to use and properly integrated.

      We are building the world of the future that you guys could only dream about. And our children should be able to say the same to us.

      This competitive attitude that so many of you seem to have with previous and future generations is idiotic. We live on this planet together and share a somewhat mutual fate. Ignoring that for the sake of greed, whether it be for merit or material wealth, is idiotic.

      Please stop being idiots.
  • SteelChicken, on 05/16/2008, -14/+96Gen Y is responsible for atrocities like MySpace. Not impressed.
    • navster15, on 05/16/2008, -5/+20But isn't Gen Y also responsible for Facebook and Digg? I think you're selling our achievements a little short.
      • eean, on 05/16/2008, -1/+2Especially given that the creator of Facebook is Gen Y (that was my first thought on seeing this stories headline).
      • RudeTurnip, on 05/16/2008, -1/+12Digg is a product of a Generation X'er, not that it matters.
    • pegothejerk, on 05/16/2008, -2/+2Do I have to list what previous generations are responsible for, and what they are leaving to the Y's? (I'm 29.. so I GUESS I'm the beginning of the Y's, since I was running a BBS at age 13.)
      • xtinamo, on 05/16/2008, -1/+7Sorry, but your old ass is part of GenX.
    • Lithium19, on 05/17/2008, -0/+1Responsible for Myspace? Much of Gen Y, at least the younger to middle age section of us were still watching Boy Meets World, and Even Stevens when members of Gen X laid the foundation and did they actual work behind these social networking sites. And besides, Myspace is something the older generations benefit from by using it for promoting their bands, and their business. Gen Y is not solely responsible for "the atrocities of myspace" which both my generation and yours benefit from.
  • doshindude, on 05/16/2008, -20/+23Gen Y? WTF? Is this another retarded buzzword like Web 2.0?
  • iloveazngurlzs, on 05/16/2008, -2/+50What happend to Gen X? Weren't we supposed to do something? I don't remember what it was, and i'm sure most of you other X'ers don't remember, but i know we were supposed to accomplish something.
    • chambana, on 05/16/2008, -0/+11supposed to be pathetic and watch the 90s go by without building anything strong enough to save us from the 00s
    • Jambi, on 05/16/2008, -0/+12Well, a lot of you ended up founding some of the more powerful companies in existence today. Google, for example.
      • cubicledrone, on 05/16/2008, -0/+0Yeah, well they didn't have much to do after they got fired from the jobs they earned.
    • ShempRider, on 05/16/2008, -1/+10Gen X Slackers is the proper term. I've done a damn good job.
    • Juicey, on 05/16/2008, -1/+34We put up with shody parents and fought against up-tight, worthless bureaucrats. We identified "the man" and then told him to ***** Off. We made what the previous generation invented fun so that Gen Y could claim it was their's all along.

      Only thing Gen Y gave us was Britney Spears, no music on MTV and music that combines rock and rap into some kind of retarded dance-rock mix that employs people showing off their vocal talents on songs they never wrote.

      We're also somewhat bitter....
      • Veni_Vidi_Vici, on 05/16/2008, -0/+5Dugg for bitter.
      • Jorin, on 05/16/2008, -0/+2Unfortunately the bureaucrats are still here. :(

        Sonic Youth are rad.
      • endgame, on 05/16/2008, -1/+2This is the BEST comment I have read all week!!
    • iloveazngurlzs, on 05/16/2008, -0/+4Oh so we accomplished what were supposed to then. Become expert slackers! Which makes sense why we founded google. Now every research paper requires 30 seconds of research.
    • screamingjoker, on 05/16/2008, -1/+7We HAVE done something, we were lableled slackers with Mc-Jobs ...then we started internet companies in the late 90's and as the Boomers retire we're moving up directly into ownership / offiecer positions bypassing middle management. Gen X has produced more 30-40 year old millionaires than any previous generation.

      Not bad for a generation that was aborted and birth controlled down to 1/3 the size of what it should have been due to the excesses of the 60's and early 70's
    • n8k99, on 05/16/2008, -0/+5gen x was supposed to slack off and be quite surly in general and we've accomplished that thank you very much.
    • cubicledrone, on 05/16/2008, -0/+1Generation X got fired. They were the first generation in the history of the country to do worse than their parents.
    • drmobutu, on 05/16/2008, -0/+6At the time the term Gen X was coined, it refered to the twenty-somethings, who inherited the post-Reagan-Bush recession, and faced dim job prospects. I graduated college in '91, and it was the worst job market for recent college grads in over twenty years. The prognosis was, that this was the first generation in American history that faced dimmer carreer prospects than their parents...

      Then Clinton was elected, and they were talking up this thing called "the Information Superhighway"...and until 2000, things appeared to be getting better.

      Now, eight years later, we seem to be right back where we started, in 1991...I feel sorry for Gen Y...they got robbed, and most of them don't even realize it, they're too distracted with all their techno-toys. At one point in time, about ten years ago, they probably did have the potential to be another "Greatest Generation", but now, with the nation's economy and prestige in the dumps, the opportunity has been missed...but hey, at least you guys get vent your rage playing GTA IV...I envy you for THAT...
    • caleb4mj, on 05/16/2008, -0/+1I was gunna go to the moon and do the other things, but then I got high.
  • TannerC, on 05/16/2008, -2/+5So... what happens after Gen Z?
    • Aros, on 05/16/2008, -0/+16Nothing, that's the end of it.
    • roebeet, on 05/16/2008, -0/+4Clones?
    • skidooer, on 05/16/2008, -0/+4Genration 2.0 (BETA)
    • gurellia53, on 05/16/2008, -0/+2They use the hurricane naming method. Gen Alpha.
    • root1657, on 05/16/2008, -0/+2AA?
    • JYoungest1, on 05/16/2008, -0/+1Its probably based off the Mayan calendar, Gen Z gets to take on apocalypse. Or so I read in my weekly death cult magazines.

      uh hows it go,
      /sarcasm?
    • fubarific, on 05/16/2008, -0/+1The same thing that happened after Dragonball Z
    • Lochie, on 05/17/2008, -0/+1Generation GT? Not as good as Z but I think it'll hold it's own.
  • antoniuk, on 05/16/2008, -29/+44Gen Y is nothing more than a bunch of consumer driven whores. Those before these lazy undisciplined brats created all they use and profit off their ignorance. Gen Y is the laziest generation ever to come out of America.
    • YuriSakazaki, on 05/16/2008, -11/+41You're why no one likes old people :( Cry more.
    • PhattyPhattMatt, on 05/16/2008, -10/+6You act like a frightened baby monkey, scared of that which he does not understand...
      ~Gen Y
    • copemoney, on 05/16/2008, -10/+5And we will also be the most successful...
      • headzoo, on 05/16/2008, -2/+1Doubtful. But I suppose it depends on your idea of success.
    • UnglueD, on 05/16/2008, -7/+22Sure we're lazy. But our generation will be the ones forced to fix the problems the previous generations, yours included, have left us.

      Thanks for:
      - Climate change
      - Decreasing value of the dollar
      - Ridiculous spending
      - Social security
      - National debt
      - Not coming up with any alternative to oil

      /rant
      • spoonyfork, on 05/16/2008, -2/+10The good news is Generation Z will get to include you in the blame too when you don't fix those problems either.
      • grimfandango, on 05/16/2008, -2/+4You admit Gen Y are lazy, so how do you expect to fix all these problems? Sitting at the back of the bus, listening to your cheap-ass mobile phone cranking out tinny sh*t music? I really, really do hope Gen Y can the problems of past generations, but I have little faith. Society is on the brink of collapse - not today, not tomorrow, but sometime not too far off.

        For what it's worth - good luck!
      • headzoo, on 05/16/2008, -1/+3Just because you think you've been given those problems to fix, that doesn't mean Gen Y can fix them. As far as I can tell, all the people working to correct those problems now are from generations prior to yours.
    • serif69, on 05/16/2008, -1/+7"Gen Y" has too broad an age range. Most of us in Gen Y are too old to be considered brats anymore. Yet we're lumped in with emo kids. *sigh*
    • aenima987, on 05/16/2008, -1/+1what about slackers?
    • synthpop, on 05/16/2008, -0/+9those damm kids, GET OFF MY LAWN!
    • gurellia53, on 05/16/2008, -0/+5As part of "Gen Y" I feel like I should disagree with you, yet everything you said seems to be true.

      But it doesn't help that culture pushes us to idolize professional athletes and entertainment people.

      My point is WHY DOESN'T MY SCHOOL HAVE A ***** MACHINE SHOP OR ELECTRONICS CLASS?
    • karmathestrange, on 05/16/2008, -0/+3and...and...and get off-a my lawn!
    • M0nk3y11, on 05/17/2008, -0/+1What it comes down to is people are going to be people. Had you been born in "Generation Y" you may be prone to the exact things you despise so much about them. People are evolution machines, they react to the many environments they're placed in. When you were a kid, maybe in the age range of the modern "Generation Y's" and you were given the chance to be lazy and indulgent with little or no apparent consequence to you, I think the proposition may have been pretty tempting, but because you grew up in a time when that was not the socially acceptable norm, it wasn't as prevalent of a lifestyle. People are people and regardless of what Generation they're born into, they're going to act based on their basest nature.
  • neems25, on 05/16/2008, -3/+13Reality TV = Only crappy thing that Gen Y likes....What's even crappier is that Reality TV is scripted....Hills=*****!
    • pilesAREbetter, on 05/16/2008, -3/+3Are you serious? "Reality TV = Only crappy thing that Gen Y likes..." What about emo music, modern country music, being activists for things we don't know about but being an activist is cool, stupid tattoos, McDonald's, texting, and the list could go on. The fact is that most of Generation Y are sheep and will do what is "cool" and "in" no matter how crappy it is.
      • AYork, on 05/16/2008, -1/+3Heh....all you have to do is swap around some of the fads and brand names and you could be talking about just about any generation there ever was. And no, I'm not a GenY; I'm in my late 30s. Or did you forget how stupid we were when we were young, gullible and naive, looking for something to grab on to?
        So what does that mean? Nothing. Same *****, different day. Forecast for tomorrow? Take a wild guess.
        • pilesAREbetter, on 05/19/2008, -0/+1I am part of generation Y (25) and I am fully aware that there are fads that every generation latches on to. My point was that there are so many crappier things than reality tv that generation Y is into.
    • drgruney, on 05/16/2008, -0/+3I tried to explain to my roommate that The Hills is scripted... and she assured me that the scenes I referred to were "re-enactments" because for whatever reason the cameras weren't running the first time around.

      *facepalm*
  • banieldowen, on 05/16/2008, -4/+17It's a great article, and a true one. Gen-Y is the generation that is going to be replacing retiring baby boomers. We've seen our boomer (and some Gen-x) parents turn into workaholics, we've seen them fired, and we see our parents not being happy at work. Gen-X has been a big pusher of work/life/family balance, but hasn't gotten too far with boomers still in charge. Gen-y will change all of this.
    • orlyfactor, on 05/16/2008, -1/+5How?
      • kingmanic, on 05/16/2008, -1/+3Supply and demand. When the supply of workaholics you can fire on demand vanishes the price will increase and become infeasible. Then the market must offer some compromise to give us both work and a life. Most of the 'long hours' was useless time anyways. France does ~1/2 the average hours with only 20% less GDP per capita. So 1/2 of the extra time only accounts for 20% more wealth creation. Why not spend that with family and manage to stay alive and in the work force for an extra decade instead of being dead at 43 from a heart attack. That would narrow the gap further.
        • executorzz, on 05/16/2008, -0/+1Because a rising china and india will flood the supply of workaholics.
        • kingmanic, on 05/16/2008, -0/+1Executorzz: As a Chinese immigrant (I moved to Canada when I was 2), I frequently visit china. The idea of a nation full of workaholic is wrong. Statistically the average work day in china (~44) is shorter then in the US(~46), They work an extra day the average hours per week is also shorter. Anecdotally out of my dozen cousins, only 3 work a lot. One is a circuit board designer who puts in about 40-60h a week leaning towards 60 most of the time and the other is a programmer who ones her IT firm with her husband the last is a fashion photographer who owns his own studio and gets printed in of Chinese versions of Cosmo, Vogue, etc... The rest 'work' around or less then 40h a week. The view of Chinese workers as hard workers comes from skewing due to your interaction with Chinese people are either from immigrants or the children of immigrants like myself. These people got out due to their determinations to start a new life and un-surprisingly are more willing to work for it and pass on most of that work ethic to their children.
    • banjom, on 05/16/2008, -2/+6Where are all of these dream jobs going to come from?
    • Coffeedemon, on 05/16/2008, -2/+4Really? You think you're coming in and taking over the management positions (usually held by the 40-50yr olds) when you're in your 20s? Hate to break it to you but there are already enough GenX and others who have been lucky enough to squeeze in with the Boomers over the last 5 years who have been building up actual experience and contacts in these organizations.

      If you're nice maybe your skills will be recognized right off the bat and you can get a nice and suitable entry level position instead of having to slog through 3-6 tem agencies and a load of secretarial positions (as many of us GenXers have had to do) before someone sees you as a good fit for something you actually studied for.

      Pay your dues, work hard and show initiative and intelligence. If you look back through history you will see that any individual who was sucessful exhibited some of those characteristics - regardless of what generation they came from.
      • o0JoeCool0o, on 05/16/2008, -0/+3your false sense of job security amuses me. You are not more valuable because you worked as a secretary and paid your dues. The person who owns your company cares about results. If a 20 something year old gets 3 times the results then you, do you really think the company owner sees you as a higher value? fail!
        • eggsovereasy, on 05/16/2008, -2/+1Wow, you're in for a shock. In reality it doesn't matter what results you produce; your Boomer/GenX boss knows the politics better than you and somehow your good work will only make him look better.

          Honestly, until you are >35 no one listens to your ideas at all so it's pretty hard to do anything.

          Obviously if you work at a small company this won't apply.
        • Coffeedemon, on 05/16/2008, -0/+1Ohh my first "fail".

          We are not in opposition. Hope to hell you get a manager with some foresight who gets you into a job that suits you off the bat or else you will end up in the same slog as I just described. Thats one of the things that needs to be changed but it can only be happen from within. None of us is entitled to anything. I had to leave my girlfriend and come half way across Canada for a 30 day position I have now turned that into an indeterminate (IE: permanent) post and there is no one between myself and the manager (who will retire within 5 years). Till that happens and the inevitable competition takes place I'm learning everything about my organization that I can and preparing to throw my hat in for that position. I earned my job security by being indispensable (to our particular initiatives at least) and doing the ***** no one else wanted to take on.

          But hey ... maybe you'll luck out and start looking as soon as all the executives retire en masse and they'll have no choice but to promote you. I know I was promised all the retirements would take place in 2000 and I'd have no issues finding work... even then it took a year jobless and sending out resumes to everyone that would ask.
      • punkkid345, on 05/20/2008, -0/+0The key is this - RESEARCH. Years and years of research in our fields has equipped us to be more willing to not to continue to make mistakes that boomers and gen-x'ers are making. We know how to get things gone in a new and creative way. Seniority is crap. Your company will replace you with someone starting at half your salary at the drop of a hat.
    • geogeer, on 05/16/2008, -1/+4Wanna know why people become workaholics? Because it it damn expensive to live! You are going to be competing against people from China and India who do your work at a fraction of the price. You expect global companies to give you money just so you can sit around and drink Starbucks on a Saturday afternoon? Don't think so. You'll learn just like every generation before you - life is struggle and toil, get used to it.
    • MariusAgricola, on 05/16/2008, -0/+2The biggest problem facing the Gen X (to which I mostly belong, although I am on the cusp with Gen Y) is that there are so few of us compared to the Boomers and Gen Y. As the Baby Boomers retire without enough Gen X to fill the gaps, Gen Y will have plenty of opportunities to rise to the top. That's likely to ruffle the feathers of the Gen X-ers, who are slightly more likely to stay at a job they don't like than Gen Y. This will really have an impact on the late Boomers, the ones who are still 10+ years out from retirement, because they will see these younger people rising to positions that they feel should belong to them.

      But because of their numbers, they will have a big impact on our country's direction and our place in the world.
  • StaticThunder, on 05/16/2008, -0/+11Hey Gen Y, don't talk about it, don't let the media pigeonhole you, do what you're going to do. I'm sick of hearing these talking heads prattle about all these wonderful things you're going to do. Just make it happen already.
    • gurellia53, on 05/16/2008, -0/+2I wouldn't trust the people that I go to (high)school with with anything...
  • metallic07039, on 05/16/2008, -15/+6Probably because Generation Y'ers are first generation to get web browsers that didn't use FTP to load web pages. Makes sense.

    This is why I never take anyone seriously when they say "I have 20 years of experience building web applications." With what? Machine code? Beauty of the web is that us 'Youngers' are more experienced than you old-timers. :-P
    • MrARPA, on 05/16/2008, -1/+6>This is why I never take anyone seriously when they say "I have 20 years of experience building web applications."

      Well since the WWW has only existed since 1991 ...
    • headzoo, on 05/16/2008, -2/+9Who created the Internet? Who created the Web? Who created HTML, JavaScript, Flash, etc? Not Gen Y. In fact, what is Gen Y's contribution to WWW?

      The only contribution made by Gen Y is that of a consumer. You're shaping the web _trends_ with your dollars, but it's still the generation before you that is making the innovations.

      The only thing Gen Y is more experienced at is pointing and clicking. Most (Not so much the Digg crowd) Gen Y'ers have no clue how all this technology works.
      • metallic07039, on 05/16/2008, -1/+1Most of the successful web developers I have came across, at least those who work with the newest tech, are Gen Y'ers. Alright you got your HTML and JavaScript, but web development is too new. The older you're the harder it is to learn, for this reason it is difficult for people born way before 1983 to catch up. As a result, if you're experience is mostly starting from pre-WWW days then... you're probably a bit behind. You made HTML, we'll take it from there...
    • DoubtingThomas, on 05/16/2008, -0/+7"Probably because Generation Y'ers are first generation to get web browsers that didn't use FTP to load web pages"

      You really have no idea what you are talking about, do you? Browsers have NEVER used FTP as a standard transport for HTML content. Never, ever. Not even lynx.

      "Beauty of the web is that us 'Youngers' are more experienced than you old-timers"

      Obliviously not based on your prior statement.
      • atilano, on 05/18/2008, -0/+0You can't make an observation based solely of of the comment to which you are referring. We are talking about the entire generation, not an individual. I'm sure that you'll find it hard to argue that Generation X as a whole is more tech savvy than Generation Y as whole.
    • bman1984, on 05/16/2008, -0/+2This generation is not as technologically savvy as some believe. Being able to use technology is nothing much to be proud of these days. They can teach monkeys to use computers. Understanding it is a whole other game. This does not go for everyone, but there certainly are a lot of "computer whiz kids" who in fact are not.
  • orlyfactor, on 05/16/2008, -2/+30I can't wait until Generation F U.
  • Wargalas, on 05/16/2008, -6/+26Yeah yeah, I'll believe they'll "change the web" when I see it. With so many who can't even spell correctly, who whine about when things get rough and how the government should take care of their woes, I doubt we'll be seeing much from them. Prove me wrong and work at it kids. Until then, I'm not impressed with what I've seen so far.
    • Coffeedemon, on 05/16/2008, -2/+7Agree. The bright spots are the same in any generation. For every genius there are 2 or three slackers who can't be bothered to do anything. If Digg is anything to go by demographically I haven't seen any evidence that things will be better. The attitude of instant satisfaction is mainifested in Digg's thumbs up/thumbs down buttons. Don't like what you read? Bury it and you and others won't have to be troubled by seeing it. Don't debate or even examine the argument of your "enemy" you might become uncomfortable... Wanton ignorance rules the day and as generations sweep by these things never change.
    • sanguinekane, on 05/16/2008, -4/+4If it weren't for Gen Y, you probably wouldn't have Digg to bitch about Gen Y.
      • headzoo, on 05/16/2008, -0/+3Everything that makes Digg run was created by previous generations. So I don't really see your point.
    • CompIsMyRx, on 05/16/2008, -1/+8The younger generation has always been a disappointment to their elders. Always.
  • kamau84, on 05/16/2008, -1/+13I stopped reading when she substituted 'comprised' for 'compromised'.
    • teh_techie, on 05/16/2008, -0/+4It bugged me, but I continued reading, under the supposition that I was about to find more substituted words to laugh at.

      No such luck :(
    • MentalV, on 05/16/2008, -3/+4Not an excuse, of course, but classic Hispanic misspelling - I do it all the time also. The word in Spanish is "compromiso". :)
      • teh_techie, on 05/16/2008, -1/+2Compromiso means compromise, not comprise. You REALLY should be looking for "abarque". Misspelling of a hispanic word doens't seem to be the logical excuse here.
        • MentalV, on 05/22/2008, -0/+1You are seriously not telling me that "abarque" is a word that is still used. I am Hispanic and I have NEVER heard anyone using that, although I know the meaning. You can use "compromiso" in the same places you use "comprised" when speaking in Spanish. Reason I believe the misspell was an easy one.

          And, did I not made it clear that my post was not to be taken as an excuse, it is right there on the first THREE words of my post - "Not an excuse". You failed to read that?
  • Tantrum, on 05/16/2008, -9/+13Generation Y needs to concentrate on getting their butts into the workforce stop freeloading off of mom/dad. Go buy your own car, get your own place and get a job, stop wasting your lives on the Internet!
    • pegothejerk, on 05/16/2008, -4/+7'cause that worked so well for past generations. Oh wait.. they're all in debt, political lockdowns are rife, and the ecological and economical ramifications of burying ones head in the workplace are STAGGERING. No, I think I'd rather wait and see what they are up to instead of criticizing them and indoctrinating them into more of the same.
      • Coffeedemon, on 05/16/2008, -1/+3Well good luck getting anywhere without accruing a debt. Its not 'getting' the debt... its managing it that you need to worry about.
    • Juicey, on 05/16/2008, -0/+6Most likely they are freeloading off mom/dad because mom/dad let them.
    • slayersotaku, on 05/16/2008, -4/+51) own my car
      2) have a house
      3) full time job
      4) turning 24

      Done!

      Don't forget that most of Y is still in highschool or collage. Learn some patients.
    • candafilm, on 05/16/2008, -3/+5I'm 22. I have a wife, a house, two cars and have a kid on the way. The only debt we have is our mortgage, which we will have paid off in about 9 or 10 more years (from a 30 year fixed loan). I work full time and have earned everything I have.

      Considering most of my friends are just graduating college this year, I think you need to relax and have patience.
    • mayhemchaos, on 05/16/2008, -4/+21) own 2 cars
      2) married w/ 3 kids
      3) full time job
      4) 25 yrs. old

      :-p Mr. stuffy-pants
    • BMP91981, on 05/16/2008, -2/+21) Own 1 car
      2) Single
      3) own a condo
      4) Full time job
      5) 26yrs old
      6) paying off the medical debt of my still living and working Boomer parents

      Don't be so quick to judge. My parents are boomers and they worked hard all their lives. They also instilled a strong work ethic into me. I'm Gen Y and I work hard everyday to help my parents out of the debts that life threw at them. Just because your kids live at home an are sucking you dry doesn't mean that all Gen Y does the same.
  • Thrilltone, on 05/16/2008, -3/+3I've been wanting to do something with http://ykids.com but why bother?
  • katanauser, on 05/16/2008, -5/+7"compromised of the children of Boomers, Generation Jones, and even some Gen X'ers"

    Did you mean comprised?? Jaysus! If you're a Gen Y example, I wouldn't trust you to write a letter to the teacher let alone change the 'web'. DUH! Buried for idiocy.
    • Coffeedemon, on 05/16/2008, -2/+1Hey dood it had all the right letters ... they were just in the wrong order. They even threw in a few extras so their buds wouldn't get lonely. ;)
  • Enochulator, on 05/16/2008, -9/+6Seems like Gen Y are a bunch of hippies who don't know what their goals are in life, and just spend hours and hours playing with their iPods, but try to sound like they are the leaders of the future. Working hard is a lost art, and I'm glad I grew up without the internet.
    • bloobloo, on 05/16/2008, -0/+6So - teenagers then.
    • Juicey, on 05/16/2008, -1/+4Unfortunately working hard and being to work on time no longer matter. The trust an employee expects from an employer is gone. There's no such thing as job security.

      I'm not sure how to take your "I'm glad I didn't grow up with the Internet" sentence as you're posting on an Internet site.
  • aladrin, on 05/16/2008, -0/+16Every generation changes everything. It's called 'progress'. Might as well create a post about Gen Y changing cars, or televisions... It's going to happen no matter what. Some for the good, some for the bad... All change.

    And every generation thinks that they're going to be the one to fix everything. They think that right up until they actually start trying to change things and realize that it's not easy, especially since no 2 people agree 100% on everything.
  • MaxMWood, on 05/16/2008, -12/+9Lots of Gen Y Haters Here! Gen Y ftw!
    • skidooer, on 05/16/2008, -0/+1I'm about a month too old to be Gen Y (at least according to the definition I read). My plan to change the web has been foiled.
  • Kenzan, on 05/16/2008, -7/+13The person who wrote this is severely out of touch with reality.

    For example: "Sure, they're going to go to work, but it had better be fun. For Gen Y, work isn't their identity. It's just a place. Gen Y sees no reason why a company can't be more accommodating, offering benefits like the ability to work from anywhere, flex-time, a culture that supports team communication, and a "fun" work environment."

    That may work for a dot com, but in the rest of the Corporate sector, it's politics and busting your ass 24-7 as usual.
    Even more so because the competition is getting more fierce.
    If someone who works for me can show me why something makes business sense, such as working from home, I'll consider it.
    But if they start wanting to be treated like a flipping prima donna and their work results don't support the bottom line, I'll fire them quick.

    Bottom line, not everyone will be able to work for companies like Google.
    • cyberwiz01, on 05/16/2008, -4/+3I think most companies can learn a thing or two from the dotcoms. When people are happy, they are more productive. No company can expect to get the best from it's employees when it only provides soul-sucking work conditions.
      • Kenzan, on 05/16/2008, -1/+5Agreed, and I am the first person to champion this as a manager.
        However, the article makes it looks like there's an Army of young people who want to do work strictly on their own terms, and that's just not realistic.
        The truth is, the people who will hire you for a worthwhile salary in today's job market hate people who bring all sorts of self-entitlement caveats to the table. As a manager, I want a team player, not a selfish, arrogant Jackass who wants everything their own way like an immature child. Sure, you can question me all you like, respectfully and in the spirit of collaboration, but add an attitude, and do it too much, and it will be old fast and you'll be history no matter HOW good you are.

        Hint: Our company is in business to make MONEY, not cater to your egotistical whims
        It's not all about you.
        • cubicledrone, on 05/16/2008, -4/+0Hey, *****? It's ***** managers LIKE YOU who have ***** up the workplace beyond belief. You have made it impossible for anyone to get and keep a good job in this country. The "workplace" is an unwiped gangrene-infected asscrack because there's always someone in the bosses office bitching about "team players" and what people "bring to the table" instead of getting the ***** OUT OF OUR #%()*&#%(*&@$ OFFICES AND LET US DO OUR ***** JOBS

          At my job I will question the manager at each and every turn. I will get right up in their face and I will make them justify every decision, every expenditure and every project. I will interrupt. I will offer alternatives. I will scrutinize. I will ROAST THEIR ASS until they EARN MY RESPECT. **THEN** I will consider being a team player. Until then they can park it, up, left, and sideways. Managers who don't understand this should be fired, because they are incompetent. Respect is earned. EARNED.

          Then they will do it my way because my way works. I'm being paid to do a job, not congratulate management. You want to do it your way, do it yourself. There's always some smartass suit who thinks they know it all because they have a title and use their first initial on their business cards. The difference is I've actually delivered working product. All they've delivered is carbon dioxide.

          And you know what? It IS all about me because I can out-produce the ten best you got with half the tools and 1/3 the budget. You can't argue with the scoreboard. 'nuff said.
        • Kenzan, on 05/18/2008, -0/+1My my ...we have some anger issues don't we?
          Enjoy your career at Pizza Hut.
      • Jorin, on 05/16/2008, -0/+2I have no idea why you were dug down for that. If work isn't happy and rewarding than what's the point?
        • Kenzan, on 05/18/2008, -0/+1What's the point?
          Um...Most people like to eat.
    • areric, on 05/16/2008, -2/+3Congratulations, you sound like exactly the kind of management the article described. I believe their response was "but they would be best to just change their management techniques and adapt"

      I concur.
      • Kenzan, on 05/16/2008, -2/+3Not going to happen.
        (At least not in the way you are expecting.)
        We're in charge, we're more experienced, we make higher salaries, and you need us far more than we need you.
        I know it may come as a shock, but I'm afraid you're going to have to work for a living just like everyone else.
        • Flamancot, on 05/16/2008, -3/+4"You'll" also die first.
        • Kenzan, on 05/16/2008, -1/+4You say that like it's a bad thing.
        • Rendonsmug, on 05/16/2008, -0/+4That maybe so today, but who do you think will be paying your generation's social security? Things always change one way or another, and eventually the old guard will step out of the way for the new one.

          And yes, I am gen Y (if on the older end), I go to school, am employed, bought a car and have moved out from my parents. I know how few entitlements there are in the real world, but that won't stop me from using my skills and influence to try and change some things. I've seen how pleasantness and productivity goes together, and I feel inclined to try and use that idea in the workplace. Even if I have to wait till I'm 55 and directing a business, managing a store, or leading the day shift at Pancho's Mexican Buffet.
        • Kenzan, on 05/16/2008, -2/+2I'm digging you because I think you get it.
        • cubicledrone, on 05/16/2008, -2/+0"You need us more than we need you."

          LOL

          Then do the work yourself.
        • Kenzan, on 05/16/2008, -0/+2Actually, due to the fact that most of you younger folks are complete *****-ups and call off of work every other day, I pretty much do have to do all of the work myself.
        • mrBitch, on 05/17/2008, -0/+2Zing!
    • scamper22, on 05/16/2008, -4/+1Hence, why you will slowly be outdone by them.

      Every decent job today requires innovation and thinking. That means getting the best of the best. That means making sure they're comfortable and relaxed so they can focus on the task at hand. That means giving them enough freedom to try the next big breakthrough.

      The business interest is in line with the employee's interest. Yet, as happens more often than not, business likes to shoot itself in the foot.

      "Gen Y sees no reason why a company can't be more accommodating, offering benefits like the ability to work from anywhere, flex-time, a culture that supports team communication, and a "fun" work environment."

      If you don't see how all that is also in the business interest, then you've missed the boat. The only one in that list that is suspect to me is 'fun' work environment. Yet, don't expect me to do my best engineering work, if it's not fun...or at least interesting.

      So by all means continue your corporate ways, and you'll see all the talented people move to company's like Google. You can work your 3rd rate employees like dogs and be left with a 3rd rate product.

      Then again, if you just work in a call-center of production line, where no thinking is needed, I agree with you. Please continue your industrial age management techniques.

      • Kenzan, on 05/16/2008, -0/+1The company is in the business of making money. Therefore, IF you can show that it is in the interest of the business and it makes good fiscal business sense to provide employees with more benefits (which they are doing) then it will.
        If want you to put your money where your mouth is:
        Tomorrow, go straight to your CEO and tell him that above everyone else, that you personsally will show him how taking more time off, and getting more pay, having more perks and allowing you more freedom to "do what the hell you want to do." will make more money for the company.
        The first thing he'll do after he laughs at you will to say that why should you get anything more than what everyone else is currently getting? Why are you so special and deserving of more just because you feel you are?

        The point is YOU do not dictate to the company how they will practice their business. You can petition for change via ideas, but by and large, Corporations do only what makes fiscal sense.
        ~And as for this so called "Talent". Older employee have more of it, produce better products, have better ideas, have more experience, are more reliable and generally more productive.
        Being "happy" isn't really a fiscal quantitative property now is it?
        Be happy on your own time. It's a personal thing.
        For me, I want you to WORK. If your work makes you happy, all the better, but it's not my ***** job to make you happy, THAT'S YOUR RESPONSIBILITY, and I'm not certainly going to pay you to "find yourself."
        I'll pay for your training, I'll pay to help you succeed with what you need in your professional life, I'll give you time off enough as required by law and MORE if you EARN it, I'll work around your personal issues if you are a hard working team player and give back what you get, I'll even give you bonuses as well, but if you are looking for me pay to help you turn your work into play and leisure, then you can promptly look for another job, such as a Gamespot Employee or a Burger Flipper, which you will not even find your slacker's paradise there.

        But that's ok, keep making your silly demands of business without fiscal reasoning and we'll keep outsourcing to other countries where the employees are more hungry, harder working, willing to work for less, smarter, and generally less of a pain in the ass to work with.

        Don't shoot the messenger.
        That's just the way it works.
        Maybe someday, you'll be the Boss yourself, and can change things.
        But no one ever became successful in the Corporate world by being a slacker, or by having everything handed to them on a silver ***** platter, which is exactly what you secretly want.
        • scamper22, on 05/16/2008, -1/+1Yeah, keep that up.
          We just worked for a few years in the corporate world, and setup our own company.

          Doing quite well, thank you very much.

          No one's asking you to make work fun, but I've been in more than one workplace where management shoots itself in the foot with stupid policies. Policies like thinking someone with no experience can just pick up a project on the fly and not relying on the experts already in the field. It makes no financial sense, but they tend to do it anyways. Judging from your tone, I would highly suspect you'd fall in that category.

          And there's no need for me to 'justify' things like flex time... You're in management, it's your job to find out how to maximize your employees. If companies like Google are offering non-cash incentives, that's just another part of the compensation package. Me, I'd take a extra week of vacation or a more collaborative work environment than a few grand a year any day.

          In any case, you can rant against the tide. You will get the workers you will get. you can either learn to handle them, or keep yelling at the wall. I wonder which makes more business sense?
        • Kenzan, on 05/16/2008, -1/+1scamper22 wrote: "No one's asking you to make work fun."
          Read the article. That's exactly what is being asked.
          scamper22 wrote: "Policies like thinking someone with no experience can just pick up a project on the fly and not relying on the experts already in the field."

          If you actually read what I wrote, you'd see I stated the exact opposite.
          The thing is, most young people are not experts, yet they want special treatment.
          You know who gets the special treatment at our company?
          Earners, that's who.
          They get whatever they want because they BUST THEIR ASSES.
          They *produce*, ergo, they receive the perks. There's the fiscal justification.
          But the article is somehow trying to ***** young people into thinking they should expect allo f these perks from the get go, and as any Officer of a Fortune 500 company will tell you, this is just not the reality.
          The fact is, this whole article is moot because people who produce DO get all of these things and more, and this is the way it pretty much as ALWAYS been. This is nothing new.
          But to expect the perks without the heavy production gains that are expected by such allowance is nothing short of delusions of self-entitlement.




    • cubicledrone, on 05/16/2008, -3/+1So, in other words, you don't want your company to be like Google? Kind of like not wanting your football team to be like the New York Giants?

      Does that make "business sense?" lol

      • Kenzan, on 05/16/2008, -1/+2Actually, I would not want to work for Google.
        They are notoriously cheap in salary, very political, elitist, and uh, let's face it, most people are not really up to the elite level that Google demands.
  • TylerFlick, on 05/16/2008, -2/+4Generation Y did this happen?
  • Hockey13, on 05/16/2008, -2/+12Why does everyone always have to give their opinion on why this generation is ***** than their own? Why can't we all just realize that every generation is essentially the same, and these notions of superiority and inferiority come with the inherent, and unfounded, belief that "we" are somehow "better" than "them." So many people here on Digg claim to be proponents of science and the scientific method, yet they accept and spew out anecdotal evidence like Fox News.

    Yes the kids who were born in 1995 have never experienced a world without the internet, but so what? Most of us never experienced a world without television or radio or telephones. It's called technological progress. I would be astonished if my kids don't use the holocube to connect to the intersphere. What kind of idiot doesn't know how to use a holocube?
    • Enochulator, on 05/16/2008, -4/+2The problem is, technology is limiting these kids' ability to connect with others in real life. They think they are sociable by being on Facebook and making a difference for themselves by writing blogs. The truth is their communication skills are horrific because they spend all their time on gadgets and computer screens, and their manners just suck because technologies make them more self-centred. Yes, technology makes our lives easier and more aware of what's going on in the world, but human communication is at all-time low as a result thanks to these Gen Y'ers.
      • Hockey13, on 05/16/2008, -0/+3This doesn't make any sense at all. You claim that more connection to distant people, who our generations never even began to comprehend, is somehow limiting their ideas and social skills? You can't make sweeping generalizations about a generation nor can you take your anecdotal evidence to develop some kind of analysis about an entire population of people. There is zero evidence whatsoever that kids today are somehow dumber than kids from other generations. I know hundreds of kids under the age of 15 (I coach hockey) and most of them are perfectly normal kids with perfectly good manners...but they're still JUST KIDS. I'm 23 and I grew up on the internet and I had the same problems in school that kids were having in 1965...they didn't want to work, but they ultimately realized there's no escaping having to make money. I was just as big a douchebag as any kid of any other generation, but now I'm a graduate of one of the best colleges in the country, on my way to getting professional certifications that didn't even exist 30 years ago, and being more productive than anybody ever could have imagined 30 years ago.

        More kids today graduate college than ever before and yet somehow young people are all stupid and "dumbed down." This is why anecdotal evidence is inherently stupid: you can choose what to believe and make the evidence match whatever you say. In other words: it's ***** and a lie, and more people should say that it's *****.
      • Flamancot, on 05/16/2008, -0/+3Dear poop-brain (Enochulator) Communication skills and *ahem*, manners, are inextricably linked to the mode of communication in which they are used and have ben developed. Communication has taken a hyper-step forward recently... motherf*ckers can follow yo ass on twitter and *****. It's frightening, yes. It's not the way things used to be, we know. People have been talking in person and on paper for thousands of years, but now people are talking with each other faster, more often, and in a hundred new ways Emily frakking Post never even imagined. I say, screw you, manners will change with the times and develop according to the ways in which we communicate. And besides - I think DIGG here is a great example of how wrong you are to say "human communication is at an all time low" - I don't even know you man, and I'm attempting to respond in a way in which you will be able to understand and in turn, respond once more. That's communication, bitches.
  • phy6uva, on 05/16/2008, -1/+3"The generation of young adults that's compromised of the children of Boomers"

    HEY... I am NOT compromised!
  • Treshnell, on 05/16/2008, -2/+6Will Gen Z be the end of the world?
    • Hetman, on 05/16/2008, -1/+1Yea Generation Zombie. It will happen after WWZ when men and women have to rise up to kill the evilness that are zombies. The book by max brooks is also awesome. I think his first name is max I am not 100% sure though.
  • nastronomical, on 05/16/2008, -7/+6Please stop the Gen xyz q # $ ^ & *****. No one buys it or gives a flying Frack. The recent generations of children have only shown themeselves to be lazy, rude and proudly ignorant. The people that will "change" the Web are not Gen whatever Americans...Its outsiders who have the will and intelligence to do so. Blogging or joining the next 50 fad websites isnt change..its called wasting your fracking time.
    • Hetman, on 05/16/2008, -1/+4What are you doing now? And at leat when people are blogging or commenting on threads they are actually thinking. A lot less can be said for the generation that was just sitting in front of the T.V. doing and commenting on nothing.
    • teh_techie, on 05/16/2008, -2/+2***** is not a word to be substituted. EVAR! *****!
    • Juicey, on 05/16/2008, -0/+3Yeah and you need to cut down on the Battlestar Galactica watching. I enjoy the show but I don't walk around like a idiot saying "Fracking". Being part of Gen X and according to this article apparently also part of Gen Y I'd like to apologize for nerds like nastronomical. Whose middle name is obviously "Cheese"
  • pablo0713, on 05/16/2008, -2/+7Buzzwords, FTL - buried
  • kingmanic, on 05/16/2008, -3/+18As the very leading edge of Gen Y I think a lot of the bull about us is unfounded. Just as every generation in power has concerns about those coming up behind them, the boomers are concerned with the Gen Y generation. For the boomers, their parents were concerned with their rock and roll music and hippy and beatnick trends. For Gen X it was the slacker mentality, listlessness, angst and lack of jobs. For Gen Y it's our attentions spans, Video games, internet, constant connectivity, coddled, slefish etc... Like generation before us the concerns will be unfounded.
    The real truth is the boomers are the most selfish and coddled generation. With wealth and prosperity born on the backs of the WWII generation. Gen Y will be the ones to pick up the pieces of the aftermath of the boomers. The ecological damage, the economic shifts, the declining infrastructure of the nation and the deemphasis on what made the Boomers parents great. Duty, self sacrifice, and grand vision. Gen Y probably lacks these too but we have to deal with what the boomers have left for us.
    • Hetman, on 05/16/2008, -0/+2I agree. The greatest Generation or the Generation that has ruined social security for everyone, devalue the dollar, forgot to spend money on infastructer and education etc. I could go on with all the problems they have caused. But I will leave it at that.
      • Rendonsmug, on 05/16/2008, -0/+3Um, just to point out, typically the phrase "The Greatest Generation" refers to the WWII generation, not the Baby Boomers.
      • mrBitch, on 05/17/2008, -0/+1forgot to spend money on *infrastructure and education...
    • headzoo, on 05/16/2008, -0/+1"Like generation before us the concerns will be unfounded."

      I disagree. I think most of the concerns from previous generations have in fact happened. The baby boomers were concerned that Gen X would be a bunch of bitter slackers, that don't accomplish anything, and that's exactly what happened. The greatest generation was concerned that the baby boomers would lose their work eithic, and other countries in the world would advance ahead of us, and that has/is happening. I think most of the concerns the Gen X crowd has with Gen Y will in fact become reality.

      "Gen Y will be the ones to pick up the pieces of the aftermath of the boomers."

      You have been left with a lot of problems, but that doesn't mean you'll actually fix them. That's one of the biggest problems with Gen Y: You have a lot of optimism, but no motivation. You're optimistic that you can fix the problems created by previous generations, but you'll never actually get up and do anything about it.
      • Jorin, on 05/16/2008, -0/+2We will, but the bureaucracies and power structures of old have to relax and let us handle it our way. With so much new communications technology it's frustrating beyond belief to have to cut through so much red tape, especially after growing up being independently creative.
        • headzoo, on 05/16/2008, -0/+1I defiantly agree with you there. In a couple of decades this country will belong to the Gen Y'ers, and us old farts should step aside and -- for better or worse -- let you have full control.
  • damienv5, on 05/16/2008, -2/+4I think I'm Generation XY
  • toxicityj, on 05/16/2008, -1/+15The worst part about being gen-y, is that there are those of us that are capable of doing something with our lives. capable of improving on what previous generations have accomplished. But we're overshadowed by what's seen more. the dumb blond bitch who sips starbucks (but can't spell it) while she watches mtv and "lol omg" 's at every scripted "funny" thing that douchebag just said on "reality" TV.
    • poploserdigg, on 05/16/2008, -3/+3whats the dumb blond bitch's facebook?
      • fxu1989, on 05/16/2008, -0/+2myspace*

        It'll crash your browser with so many videos, playlists, and glitter anyways.
    • pinchduck, on 05/16/2008, -1/+3Don't sweat it. Every generation gets some negative stereotype attached to it. Go after your dreams, work hard, don't be a dick, and find someone to love. You will find that good things will happen to you and you'll have an incredibly satisfying life. And you can still laugh at the blond bimbo. In 18 years, she'll turn into the cougar with 2 divorces and 3 kids but will desperately hang on to whatever attention she can get at the club. You'll be off, living your life, wondering why the hell everyone was so worried about your generation. If you listen to the bitter old folks, society has been going to hell in a handbasket since Plato's time.
  • MOJIRA, on 05/17/2008, -4/+5Personally I say Gen Y is anyone born after 1990. And the image that I most often use to associate with Gen Y is an emo kid which makes Gen Y awful. Glad I'm not in it.
    • kingmanic, on 05/16/2008, -0/+3Officially it's either everyone after 1978 to 1984 ending around 1997 to 2000 depending on who you refer to.
    • Flamancot, on 05/16/2008, -2/+1lemmmmmme gues.
      born sometime between 84-89 (i'm thinking closer toward 89) and pissed about all those skinny girl-pant wearing long hair having hipsters who (for some ***** reason, AHHH!!!!) seem to get laid a lot more often than you.

      SIR, you are on DIGG. You're not over 40. You are Generation Y.
      (So am I)
      • mrBitch, on 05/17/2008, -0/+1So you think that the majority of the comments on here are from those aged under 40? Errm, I think you are doing a bit of stereo-typing there yourself.
  • warchant, on 05/16/2008, -5/+1one of the best articles I've ever read! i just forwarded the link to the owner of the newspaper i work for!
  • xceptionaly, on 05/16/2008, -3/+6What is up with all the crotchety old bastards in this thread yelling about these useless young whippersnappers, and how back in my day blah blah blah? The so-called "generation Y" is mostly just hitting their 20's and getting into the workforce now. Where were the all-powerful baby boomers when they were in their 20's? What? Drugged out of their minds somewhere because they were all hippies? Yeah, that's what I thought. We haven't even had time to do anything yet. Chill the ***** out please. And what's with all the "these kids these days don't know how to work!" I work hard, and I earn my keep. As far as I'm concerned, I do a good job contributing to society. But I've watched my workaholic parents throw their lives away in cubicles so they can focus on the important things in life like going into to debt to buy outlandishly large cars and big-screen TV's. If not wanting to go down that path and actually enjoy my life makes me lazy, so be it.
    • JointVenture, on 05/16/2008, -1/+2Wait till your in your mid 30's, you'll be saying the same damn thing.

      This article is *****, this same conversation has been occurring every 10 years or so for centuries.

      Its just your turn to say look at me, I'm the center of the world!

      Enjoy the delusion while you can.
    • Jekkonidae, on 05/17/2008, -0/+1What's wrong with hippies....
  • elliotys, on 05/16/2008, -4/+3If you are gen y, and your parents are gen x, then your probably white trash.
  • brstilson, on 05/16/2008, -0/+8This article describes just about every young generation since the boomers. Remember when our parents were all progressive and had social consciences? They got tired of caring and sold out, just like Gen Y will.
  • friday04, on 05/16/2008, -2/+10I find it amusing that there are people that really believe that the corporate culture of America is going to bend to the will of a newly-graduated kid demanding a different kind of work environment because of the self-developed ADD from too many connection points.

    "I'm 23 and I'm online all day and night through various methods. I think email is slow and I demand the use of IM or SMS. This company doesn't have a Facebook group?!? We need to start one immediately or I won't work here. Also, please understand that at any given time during what you consider a 'normal work week' you may or may not be able to find me. I like to work my own hours on my own terms and don't want to be hassled by your 'rules' for work hours. Please make sure that the break room has an Xbox 360, PS3, Wii, and a good supply of Red Bull. And why we're at it, I'll take a company car and $100,000 even though I have no experience doing anything other than hacking a MySpace page."

    I'm sure someone with your qualifications will have no trouble finding a top-flight job in either the janitorial or fast-food industries.

    P.S. Not I didn't say Gen-Y. Each generation has their own lazy morons that believe they're entitled to something for nothing. Usually life is pretty good at kicking the ***** out of those people and bringing them back down to Earth.
    • BDOUG, on 05/16/2008, -0/+4Eh, you make some good points but don't forget it wasn't that long ago that health insurance was only a luxury for the mahogony desk crowd. Worker pressure on employers is neither as "world changing" as some Gen Y think it's going to be, nor is it as vaporous as you seem to think it is. Like any generation that has come before they have their good points and bad points. In my experience they are mostly a good bunch. Not as remarkable as the Greatest Generation, but I'll certainly take them over Baby Boomers ANY day. (I'm almost 40, so I guess I'm a tweener or whatever the hell they call us). Baby Boomers are good workers but terrible bosses and politicians.
      • friday04, on 05/16/2008, -0/+2True enough. I don't believe Gen-Y is inherently bad. Or good. I think there are good people and bad people from all generations.

        The predictions that paint a picture of a corporate-rocked world once these kids are unleashed into the wild are what I find so silly. There will be changes, changes are happening right now. I work from home 1 day a week as part of a program my office has implemented. I don't chalk that up to Gen-Y's demands though. More to your point, I chalk that up to old Boomers going out to pasture and people with new ideas coming into power. It'll be the tweeners and gen-x'ers that start making the policy changes.
    • JointVenture, on 05/16/2008, -2/+4That was funny, they should send these Gen Y'ers over to Google so they can see how many hours a week the people put in there.

      Sure they ride from cubicle to cubicle on a scooter, but you know what? After the third 12 hour of day of work you dont really give a ***** about the scooter anymore.

      Trust me , I worked at EA (Redwood) and Sony (foster city) and it was very posh at EA, but it was work.

  • DirkDigglerDigg, on 05/16/2008, -6/+0Nice article but way too long
  • screamingjoker, on 05/16/2008, -1/+3They aren't going to change *****. WE are going to change the internet to get their $$'s. They're a huge marketing demographic and a work force. And there's so many of them that a HUGE portion of them will never achieve a level beyond cubicle-filler.
  • nicc, on 05/16/2008, -0/+3there is some confusion as to the generation labels.
    while I was growing up (born in 73) the term generation "x" was used for those born in the 80s, not the 70s. those of us born in the late 60s/70s were called "tweeners" as we seemed to be the misplaced generation.
    when did the date range for Gen X get changed to refer to us born in the 60/70s?
    was the media strictly making up their own terms for us back then?

    wikipedia is kind of a crap shoot as most of the details regarding gen x/y refers to Australia...
    • guitaristanyc, on 05/16/2008, -2/+4Generation X became widespread after Douglas Copeland released a book by the same title '91 - it has never referred to anyone born after 1981, or so.
    • PJ1967, on 05/16/2008, -0/+1I thought a Gen-X'er was anyone who was in middle or high school during Reagan's administrations.
      • robthom, on 05/16/2008, -3/+1You white people just dont have any rhythm do you?!
        Its a hoot watching you always get confused when confronted with an abstract and desperately trying to associate it some facts.
        Lol.
    • headzoo, on 05/16/2008, -1/+1According to USA Today, tweeners were those "born the first five years of the 1960s", and "started school in the '60s, became teenagers in the '70s and left school in the '80s".

      They also say "Generation Xers who were born from 1965 through 1976".

      http://www.tweeners.org/usatoday.htm
      • robthom, on 05/16/2008, -1/+1Well, than that settles it then. If tweeners.org and usatoday says so that it must be true.
  • Juicey, on 05/16/2008, -0/+2What should we call the kids Gen Y is currently producing in Middle School? Obviously Gen Y's 13 year olds are trying to get a head start.
  • KayMan2k, on 05/16/2008, -0/+11Ummm.. Since when has the Web *NOT* been in a constantly changing and evolving state?
  • guitaristanyc, on 05/16/2008, -0/+3From the description of them in the article, they sound more like Generation Waaaah :(
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