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The Top 10 Brands That Own YouTube

centernetworks.com — The story isn't about how brands are embracing YouTube to effectively communicate their message. Instead the list focuses on which videos related to a brand has the most video views and how the specific video could affect the brand, both positively or negatively. Their "impact on reputation" score for each video is worth a read.

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  • jggube, on 05/10/2008, -1/+2#11 - Rick Ashley Corp.
  • warrior007, on 05/10/2008, -0/+0#Nike - "Ronaldinho: Touch of Gold" - Viewed 22,581,372 times
    # Pepsi - "PEPSI (Britney Spears, Beyonce, Pink - We Will Rock You)" - Viewed 14,050,586 times
    # McDonalds - "Fast Food Freestyle" - Viewed 11,744,399 times
    # Coca-Cola - "Diet Coke+Mentos=Human experiment: EXTREME GRAPHIC CONTENT" - Viewed 8,583,526 times
    # Unilever - "Dove Evolution" - Viewed 6,727,556 times
    # Disney - "Internet is for Porn" - Viewed 3,278,230 times
    # Budweiser - "Banned Super Bowl 2007 Bud commercial" - Viewed 2,149,516 times
    # Microsoft - "Microsoft Surface Parody" - Viewed 2,068,861 times. 3,322 comments
    # IKEA - "Banned Commercial - Swedish Midsummer" - Viewed 1,483,858 times
    # Toyota - "Top Gear: Killing a Toyota Part 1" - Viewed 1,132,279 times

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