1 Comments
- schoeny2, on 01/14/2008, -0/+0awesome read. really interesting stuff unfolding in the mobile space.
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The Operators vs. the Media Brands
gigaom.com — The author of this article is spot on about how operators should leverage their subscriber data and their engineering prowess to collaborate w/ traditional media brands to deliver evolved infrastructure that supports existing and emerging innovation in audience acquisition strategies. They should take the lead as the enabler of innovations in media
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1 Comments
- schoeny2, on 01/14/2008, -0/+0awesome read. really interesting stuff unfolding in the mobile space.
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