What is Digg?Sponsored by Dragon Age: Origins
Follow the Dragon Age: Origins development team on Twitter view!
twitter.com/DragonAge - EA presents BioWare's new dark fantasy epic Dragon Age: Origins. '9/10' from Game Informer.
49 Comments
- towlie, on 10/12/2007, -6/+77I still believe that DoubleClick sucks.
- karamba_kid, on 10/12/2007, -5/+35127.0.0.1 doubleclick.com
- inactive, on 10/12/2007, -12/+35Well I still believe that folded potato chips are "Wish chips"
- azAZ09, on 10/12/2007, -4/+21Doubleclick owns a catalog of _all_ of the stupid gullible people who own computers and don't understand how or why to block spyware.
- dude199, on 10/12/2007, -0/+13ya especially since you represent 90% of users on the internet
- pairanoyd, on 10/12/2007, -3/+14I don't care who owns double click. I block *everything* associated with that company from my lan.
Always have, always will. - newslang, on 10/12/2007, -1/+11the average person doesn't know adblock exists
- tomaburque, on 10/12/2007, -1/+10Get an ad blocking host file and you'll never see a Double Click (or any other banner ad from a known site) again.
http://someonewhocares.org/hosts/ is a good one.
If you don't know, host files are how computers used to find each other before DNS. It's just a text file with a list of computers names and their IP addresses sort of like a list of your friends names and their phone numbers. Even though the host file is rarely used any more it's still a part of the TCP/IP protocol and your computer checks it every single time it connects to anything. The list at the website above is of the IP address of every known banner ad site and the number 127.0.0.1 is a special address that means "this computer". So you go to a web site and the site tells your browser to go to doubleclick.net to fetch the banner ad. TCP/IP checks the hostfile and finds doubleclick.net with instructions to get it from 127.0.0.1 which is the machine you are sitting at. Of course the ad isn't on your local computer so the web browser can't display it. You get a box with a "Page cannot be displayed" or nothing at all where the ad would have gone.
The beauty of this is that it's not a program so it doesn't cost cpu cycles or memory and no overhead at all. Quite the contrary, it saves bandwidth and cpu cycles because it prevents the downloading and displaying of advertising. It's a short circuit, sort of. It uses a process that is already happening in your TCP/IP to redirect requests for ads to a dead end. It speeds up your web browsing because there's less data to download (makes a huge difference on slow connections) and speeds up your browser because it has less crap to render. After installing this host file the Internet will suck a lot less for you. - ratpH1nk, on 10/12/2007, -4/+13don' forget
127.0.0.1 *.doubleclick.com - inactive, on 10/12/2007, -2/+9 Ive always hated Doubleclick...I was a happy camper when I finally was able to block their crap.
- InetRoadkill, on 10/12/2007, -4/+11I wonder who these "experts" are that think double click is worth $2B. Don't these 'experts' know about AdBlock? I haven't seen an adv from double click in a very long time.
- adiqiucorp, on 10/12/2007, -3/+9I think the issue is not about old DoubleClick adserver technology but about a Nasdaq-like exchange for the buying and selling of digital advertisements DC has launched few days ago.
The new DoubleClick advertising exchange will bring Web publishers and advertising buyers together on a Web site where they can participate in auctions for ad space.
more on NYTimes : http://www.nytimes.com/2007/04/04/business/media/04adco.html - spyrochaete, on 10/12/2007, -2/+7The DoubleClick Effect is that I will never trust internet advertising again. Popups and flashing ads were bad enough, but tracking cookies were the last straw.
- strabes, on 10/12/2007, -10/+14Internet ads? I haven't seen one of those in years.
- AdebisiTheGamer, on 10/12/2007, -1/+5True, most users are sadly unaware that they do not actually have to view these ads and that the effort to remove them from websurfing is minimal and requires only novice skills.
However most users still run without anti spyware, anti adware, the default windows XP crappy firewall, unencrypted or WEP encrypted wireless, and the cheapest antivirus they can find.
The ignorance of the average user, combined with their stubborn unwillingness to do simple preventitative maintenance on their PC's or develop the internet equivilant of "street smarts" mean companies like doubleclick will always be profitable. - biohzrd, on 10/12/2007, -3/+7My top hit adblocks:
*/ads/* 19539
http://pagead* 16072
*adserv* 14793
*adlog* 12000
*doubleclick* 9500
I'd say they are pretty relevant, and worthy of purchase. - TomP, on 10/12/2007, -1/+5I wouldnt have adblock if flash ads didnt exist (and no flashblock is not an option)
- gmoo, on 10/12/2007, -1/+5Ah double click really cashed in on the adware boom. All those adware initialized pop ups that link back to doubleclick really made them rich.
scumbags - WikiEasy, on 10/12/2007, -0/+4Aren't you guys just a bit paranoid that Google is becoming too powerful? Why are you all letting them get away with everything just becase at the moment they seem to be getting lots of positive PR?
Don't feed into a monopoly, because things can get really ugly at the turn of a dime. I'd rather have many different companies competing. - Chris4, on 10/12/2007, -2/+6Haha, same.
I never see advertisements, so I just laugh when I see Microsoft and Google fighting over an advertising company which I don't even see any adverts from. - tendonut, on 10/12/2007, -3/+6So did I. Wouldn't surprise me at all either.
- juliocgrajales, on 10/12/2007, -0/+2I guess everyone has forgotten about yahoo
- zeppo, on 10/12/2007, -0/+2Not exactly true at some point a large host file will eat up loads of cpu cycles and ram at least in windows.
For example a 12 megabyte host file will end up eating around 150megs and quite a few cpu cycles.
This is when it becomes easier to just set up a proxy server to block the things you deem undesirable. - ultrahombre, on 10/12/2007, -2/+4@azAZ09 (#6054130)
Why would Google want that though?
/No Sarcasm a Serious Question - inactive, on 10/12/2007, -1/+3I'm probably different from the average Digg users, because I think DoubleClick is GREAT. Managing advertising inventory across our, oh, three dozen websites used to be a real PITA... if DoubleClick didn't exist, the ad-related part of my job would take not an hour each day, but four or five.
And everyone who is worried about cookies and click-tracking... do you know just how supremely UNINTERESTED we are in your personal data, besides whether or not you clicked on the ad? - geekitechture, on 10/12/2007, -0/+1Just keep the hosts file at a reasonable size and there should be no problem. You don't need to block the entire Web, just what you find objectionable. My hosts file is just 43kb but it blocks every ad and/or site I don't want to see.
- stedr, on 10/12/2007, -1/+2Is it selfish of me to be thankful that most Internet users are "stupid"? This means that it is very easy for me to sidestep almost every kind of Internet attack/annoyance. If more Internet users knew about AdBlock, then it would be worth the effort for companies like Double-Click to develop ways around it. I for one am glad it isn't currently worth their time.
For instance, wouldn't it have been nice if the whole world never caught on to Napster (for those of you who can remember back that far)?
This is why I secretly hope that Macs never really become popular. - Septimus, on 10/12/2007, -3/+4Who cares... blocked.
I wonder if they would accept an advert describing how to block them? - jhshukla, on 10/12/2007, -1/+2It will be blocked.
- inactive, on 10/12/2007, -1/+2Google got that as well, google analytics and gaccounts creates similar profiles of the user.
Anyway, they want it so they can make specific ad campaigns. So you dont see random crap you got no interest in, say Makeup for instance. - ubuntuguy, on 10/12/2007, -0/+1i haven't seen a doubleclick ad in years , thanks to my hosts file pointing all doubleclick ads at 127.0.0.1
- AKron, on 10/12/2007, -0/+1I don't know how much time has been wasted waiting for a web page to complete loading because it's waiting for double click info. The really maddening part of all this is it's time spent for something I never see.
- szembek, on 10/12/2007, -0/+1I rarely see anything in tech deals that is actually a tech deal.
- Blitzking, on 10/12/2007, -0/+1Why this is under "tech deals"?
- Kevin108, on 10/12/2007, -0/+1With the Adblock extension, how is DoubleClick worth anything?
- Aklblue, on 10/12/2007, -0/+1They still have ads on the Internet??
Damn Adblock !!! - AdebisiTheGamer, on 10/12/2007, -4/+4I love Ad Block Plus and Firefox, even more now that it has made a 2 billion dollar company irrelevant.
- cafzal, on 10/12/2007, -5/+5I'd think it'd be more than 2 billion...
They control so many internet ads. - BlogAllAlong, on 10/12/2007, -0/+0I have no background about DoubleClick, but I know Microsoft are coming hard into the online ad business. The acquisition would mean more pressure on Google, on the other hand, if Google buys it, it would be just simply good blocking Microsoft from taking more ground.
- inactive, on 10/12/2007, -7/+5it should be 'some *****'
- Unclickable, on 10/12/2007, -3/+1I can't wait for them to acquire me http://www.unclickable.com
- afrojoe60, on 10/12/2007, -7/+3i always thought it was "double-click"
- vertinox, on 10/12/2007, -5/+1@"the average person doesn't know adblock exists"
Sounds like a personal problem to me. ;) - dude199, on 10/12/2007, -8/+4In soviet Russia , ads click you!!
- TheRealPod, on 10/12/2007, -6/+1The internet is worthless unless you are google (even then see yahoo). It's not like people are buying anything physical. All you have to do is come out with a new product that does it faster using cheaper bandwith. Suddenly no one cares anymore until the next guy beats you.
- JeffLebowski, on 10/12/2007, -7/+1Very interesting read. thanks for the bookmark!!
- P373Y, on 10/12/2007, -9/+2me2
bury as lame - eugenef, on 10/12/2007, -14/+1Double Click is a huge company but keep this in mind, RSO's are the future, cookies are the past. Look it up! I know this industry. Google I would recommend you leave this on the table and acquisition United Virtualities! - contact me for further info on my site: www.eugenef.com
- aplardi, on 10/12/2007, -18/+4"Sorry for the comment abuse. I don't have anything to say, but it seems everyone is apologizing for it lately."
© Digg Inc. 2009
— Content created and posted by Digg users is