26 Comments
- deviantgirl, on 10/12/2007, -0/+5Very informative. Every marketing professional from all industries, on-line or off-line should read this. As we get bombarded with information overload, instead of reading content through, we skim. This is why relevancy is crucial to attract reader's attention.
- streetstealth, on 10/12/2007, -6/+10I was about to digg this story, but then I got distracted.
- eryx, on 10/12/2007, -0/+3I Liked this article because it put a value on attention, it made it a commodity. When you do that you start to look at it in a different way. Unlike time which is a constant measurement, Attention can be manipulated.
- phoenixkiula, on 10/10/2007, -0/+0Exactly. Old wine, new bottle. Attention economy my a$$.
- KGyST, on 01/09/2008, -0/+0I hope that it will work.
- cayennenator, on 10/11/2007, -0/+0Awesome. Hard to beleive.
- attspin, on 03/22/2008, -0/+0Raising the bar on A.D.D.
- drmobutu, on 10/12/2007, -2/+2If Paris Hilton were seriously injured or killed in a car accident on the same day the US attacked Iran, which would get more coverage?
- JAppi, on 10/12/2007, -2/+2I read the first line and then lost interest.
- eryx, on 10/12/2007, -1/+1Not a bad site for videos and pictures but a good RSS reader can do the rest.
- Dren129, on 10/12/2007, -2/+2Buried because the first diagram used the term 'Blogosphere'.
- PaulOwen, on 10/12/2007, -3/+3Wah wah. Another example of someone watching a phenomenon then trying to analyse it by slapping a new vocabulary onto it, for which they look to become the guru (pronounced "geroo" here). Management consultants make good livings peddling rubbish like this.
The giveaways words are claptrap like:
"attention economy" (what?)
"new web" (did we throw away the old one?)
"new news" (what what?)
"implicit attention" (like pretending to pay attention?)
"explicit attention" (explicit? porn?)
"information silos" (aren't they used for storing ***** as well?)
"industry roundtable" (meaning a committee?) - jxs2151, on 10/12/2007, -1/+0I think the "Attention Economy" is simply a reaction to the Information Age and the "Market" will sort all this out. Companies that cannot remain profitable in the Information Age will wither and die. Then, the amount of information asking for our attention will lessen and eventually stabilize.
Everyone just stop paying attention for a decade or so and we should be okay.
Problem solved. - Anonymous3, on 10/12/2007, -1/+0 * Property: You own your attention and can store it wherever you wish. You have CONTROL.
* Mobility: You can securely move your attention wherever you want, whenever you want to. You have the ability to TRANSFER your attention.
* Economy: You can pay attention to whomever you wish and receive value in return. Your attention has WORTH.
* Transparency: You can see exactly how your attention is being used.
I can't believe its not wasted grant money
Also, quick comprehension skill + speed reading + minimal disruption between switching your attention = efficiency. Better yet, skip it and get a friend to summarize it for you, save $attention. - Demistate, on 10/12/2007, -3/+2too long, didn't read.
- hoppdawg, on 10/12/2007, -2/+1Holy ***** that was witty.
- xtmno3, on 10/12/2007, -3/+1I just don't get the point of this article. I assumed it was common sense that with more news, but not more time to read it, people would spend less time on each topic.
- totorototoro, on 10/12/2007, -3/+1wha?
- KataLieb, on 10/12/2007, -3/+0ATTENTION!
Uhmh, Britney shaved her head??
Bomb threat? What it was a traffic counter...
What was I saying now.. - KataLieb, on 10/12/2007, -4/+1Dr. Bombay said...
I just checked out both the BBC
and CNN clips where two anchors
report that WTC 7 has collapsed
while the building remains
standing in the background of
the LIVE feed. This is like a
reporter doing a live feed from
Dealy Plaza saying Kennedy has
been shot as JFK drives by in his
limo waving to the crowd... - rollem, on 10/12/2007, -3/+0The graph is wrong. The "doubling" bars don't all line up to a value that is twice is high as the value where the bar began. Plus, who cares?
- MarkusBlair, on 10/12/2007, -3/+0I only skimmed the article, then got distracted by an e-mail...
- Colindean, on 10/12/2007, -4/+1Half of the people who read your comment won't understand what you mean, and that pleases me.
- inoshiro, on 10/12/2007, -4/+0if you like digg, you really should try www.popurls.com. if digg is a metafilter for information, popurls is a meta-metafilter. it takes the contents from digg, reddit, slashdot, google news, furl, and a great many more, and puts them all on one page. i am not affiliated with this page in any way, i just find it to be a superior way of skimming the interesting topics that bloom and wither every hour on the interwebs. i would also be interested if anyone had an even better site that would allow me to focus my attention in an even more efficient way.


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