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71 Comments
- BESTenemy, on 10/12/2007, -4/+149I believe he's responsible.
http://gorillamask.net/aksjeeves.shtml - driftwood07, on 10/12/2007, -13/+103did anyone else read this as 'the algorithm apparently killed jesus'
- maglob, on 10/12/2007, -5/+90Lets face it, the concept fo Jeeves killed Jeeves. It was rubbish
- chicken101, on 10/12/2007, -3/+66Suicide!?
No, it was mrs.pearl in the billiard room with the candle stick. - jprater, on 10/12/2007, -2/+49Before it died:
Ask launched a strange nationwide campaign not long ago with cryptic billboards that raise more questions than supporting the brand. The first appeared weeks ago with only what looked like a blue button and the quote “The algorithm killed Jeeves”
At first glance, I thought, “what a terrible Google ad,” throwing punches at Ask like that because of Google’s renowned search algorithm. Not only is such an attack worthless and inappropriate but most internet users have no idea what an algorithm is or does, what one has to do with search, or even to whom Jeeves refers (”are ask.com and AskJeeves the same company?” “What ever happened to AskJeeves?”).
So this algorithm killed Jeeves. “Good for Google,” I said.
Boy was I wrong. Imagine what others, others not in this business, must be thinking when they see that sign.
A couple weeks later that puzzling billboard was replaced with various messages apparently meant to provide clarification: “The algorithm is from Jersey,” and “The algorithm is banned in China”
The first confirms the campaign is from Ask; their Teoma algorithm was developed in Piscataway, NJ.
It was the point about China that left me scratching my head again. Yes… it is…. so what? This is a message I would have expected from Yahoo! years ago when Google was banned from China leaving Y! the dominant engine (other than their own). Now, of course, Google is live and well in China (though still facing challenges).
So Ask is seemingly pointing out that their own algorithm, that which killed Jeeves, is banned in China.
Well there’s a selling point I’d highlight.
Has the campaign created some buzz? Sure it has (obviously). They say all PR is good PR; in this case, I’m not so sure. What good is it to run ads that leave everyone asking so many questions without compelling us to use the product or service being promoted? As you might expect, I used Google to investigate these billboards. - SpacedOut83, on 10/12/2007, -2/+39Digg apparently killed this page. Duggmirror didn't get it either.
- skyfire1, on 10/12/2007, -12/+39I did. I also read "Which algorithm? Who's Jews?"
- superlad, on 10/12/2007, -0/+25@maglob
are you serious!?!?! Jeeves was my hero, i could go and talk to him all day, and ask him important questions about life, like where do babies come from! - Fhionnlaoch, on 10/12/2007, -3/+24Compare these:
http://www.ask.com/web?q=%22Does+anyone+actually+use+Ask.com%3F&qsrc=1&o=333&l=dir
http://www.google.ca/search?hl=en&q=%22Does+anyone+actually+use+Ask.com%3F&btnG=Google+Search&meta=
Ask can't even get a simple question right while google righteously pwns. - seanc6610, on 10/12/2007, -5/+24@bestenemy i wish i could digg you up more than once.
- Zuzubar, on 10/12/2007, -2/+21The algorithm that kills webpages? Digg!
- norbiu, on 10/12/2007, -0/+15Jeeves isn't dead! He just "retired"
http://sp.uk.ask.com/en/docs/about/jeevestravelstheworld.html - HolyCrapYo, on 10/12/2007, -1/+14Ask.com cache got it too:
Just kidding. - doshindude, on 10/12/2007, -2/+13google cache got it:
http://72.14.209.104/search?hs=sUq&hl=en&lr=&c2coff=1&q=cache%3Ahttp%3A%2F%2Fwww.seobrien.com%2F2007%2F04%2Fnatural-search-seo%2Fthe-algorithm-apparently-killed-jeeves%2F&btnG=Search - jdiggity, on 10/12/2007, -2/+12folks at ask use google, they're aware their index blows.
- jdoo, on 10/12/2007, -1/+10I saw one of these billboards in NYC and thought it was a cheeky ad for google.
- GilbertZ, on 10/12/2007, -2/+11That campaign was ill conceived. Big time. I saw the billboard. I unconsciously associated Jeeves w/ Ask.com so when they said the Algorithm killed Jeeves, I was thinking it killed their entire search engine, not their Mascot. True, they got a Digg and some people talking about it, but not in a positive way. This won't get people to use Ask for searching. At least I don't think so.
- protocoI, on 10/12/2007, -1/+10Back when it first came out, I actually liked Jeeves. It was different than a search engine, because with a search engine, I would have to sort through all the keyworded sites to find what I needed, whereas Jeeves would understand my question (only like 40% of the time, but still), and give me a page that was most definitely related. It was very helpful in school when I was looking for information on a certain question.
However, I applaud the new Ask.com for giving me such "Expand Your Search" options for "How do I make a cake?" such as "Pierce My Own Tounge" and "How to Become a Fat Person." How did you know that that was REALLY what I was looking for? Thanks, AskAlgorithmThat'sNotJeevesBecauseYouKilledHim! - Xanium4332, on 10/12/2007, -4/+13This whole topic, digg article, and comments are not making ANY sense to me whatsoever
Anybody else in the same boat? - dazmax, on 10/12/2007, -4/+13xkcd is trying to hijack the campaign:
http://blag.xkcd.com/2007/04/19/billboards/ - omarciddo, on 10/12/2007, -1/+9Search "how to bake a cake". The first "expand your search" option is how to make an atomic bomb.
Dammit Jeeves why'd you have to go? - wbxp99, on 10/12/2007, -1/+7http://www.google.com/search?hs=sUq&hl=en&lr=&c2coff=1&q=cache%3Ahttp%3A%2F%2Fwww.seobrien.com%2F2007%2F04%2Fnatural-search-seo%2Fthe-algorithm-apparently-killed-jeeves%2F&btnG=Search
- dlsspy, on 10/12/2007, -0/+6@driftwood07
I read ``Jesus,'' my wife read ``Jews.'' - Ramble, on 10/12/2007, -1/+6We got some weird Ask ads in the UK as well.
- Ihavethespeed, on 10/12/2007, -10/+15i read, "An Ask.com campaign leaves folks scratching their heads and these new messages are even more confusing than the original."
as "An Ask.com campaign leaves folks scratching their heads and these new messiahs are even more confusing than the original." - idonthack, on 10/12/2007, -1/+5And it's working. xkcd is the first result for:
We did not invent the algorithm.
The algorithm consistently finds Jesus.
The algorithm is banned in China.
The algorithm is from Jersey.
and second for
The algorithm killed Jeeves.
Edit: those results are from google btw. xkcd isn't as high on ask - seeldee, on 10/12/2007, -0/+4I'm more worried about Bertie Wooster. What the hell is he going to do without Jeeves? Bertie can't look after himself without a gentleman's personal gentleman!
- Bob042, on 10/12/2007, -0/+3Wow, I hadn't used ask.com in ages.
Now the search results page just looks almost exactly like google's, except red and with worse results.
Seriously, did some manager for ask.com just look at Google's page and say "We'll take that, it looks pretty good!"? - Goosemaster, on 10/12/2007, -0/+3LOFL.....
This backfired on ask so...deliciously.
Absolutely hilarious.
obligatory:
http://www.google.com/search?hl=en&safe=off&q=three+thousand+times+40&btnG=Search
http://www.ask.com/web?q=three+thousand+times+40&qsrc=0&o=333&l=dir
It's a google world for a reason. - sleepwalkers, on 10/12/2007, -1/+4Whoever wrote this little article/blog post doesn't seem to get the China connection, for some reason.
They're giving other search engines a bit of ***** about the fact that they bent over backwards and accepted the Chinese government's demands of censorship so they could try to crack the Chinese market. I'm guessing it's Ask's alternative to Google's (not entirely true) "do no evil" motto. - ReaperJam, on 10/12/2007, -0/+3http://www.webpronews.com/topnews/2007/04/19/ask-found-jesus-but-doesnt-want-to-talk-about-it
pics and more info - Bleachers7, on 10/12/2007, -0/+3There's one of these signs right outside of the Midtown Tunnel on the westbound side. It makes absolutely no sense. There is no context for it and no obvious point. You can see that it says Ask.com in very small print on the bottom left corner of the sign.
It's got to be one of the worst advertisements I have ever seen. - mono, on 10/12/2007, -0/+3No, but another one of their billboards does read: "The algorithm constantly finds Jesus". Saw it coming from Brooklyn, to Manhattan.
- alefox, on 10/12/2007, -3/+5I saw the one in NJ outside of the Lincoln Tunnel
- ajchavar, on 10/12/2007, -0/+2http://www.google.ca/search?hl=en&q=what+is+one+plus+one&btnG=Search&meta=
http://www.ask.com/web?q=what+is+one+plus+one&qsrc=1&o=333&l=dir - Corbomight, on 10/12/2007, -0/+2As weird and stupid as this ad campaign seems to be, I can't help but sense a new Internet meme coming from it...
- Ransomowris, on 10/12/2007, -2/+4Askjeeves' search algorithm?
- antdude, on 10/12/2007, -0/+2http://www.seobrien.com.nyud.net:8080/2007/04/natural-search-seo/the-algorithm-apparently-killed-jeeves/
- ElGuano, on 10/12/2007, -0/+2I've been seeing these in BART stations for weeks. One that stood out is "The unabomber hates the algorithm." I don't know why he would; did the FBI search the term "unabomber" on ask.com and find his home page?? ("Johnson's in charge now." "Not anymore I'm not!")
I'm not sure why, but for some reason I thought the ads were from Microsoft. Must be that green (Windows Mobile) and blue (XP) color scheme connection. - superfuzzyazn, on 10/12/2007, -0/+2Try asking Ask
what is one plus one?
and then search Google.
I do like sympathy for the devil though, so it's not all bad. - crestfall, on 10/12/2007, -0/+2Well, after years away from it, I decided to do relive the experience of the only search I've ever done on ask.com - "Is Jeeves Gay?"
It doesn't work anymore.
Why is the website still up? - Kailash.Nadh, on 10/12/2007, -0/+2UK's got plenty of those ads as well. Tubes, Trains, Bus Stops... "Join the information revolution".Yeah yeah.
- SweetsGreen, on 10/12/2007, -0/+2There is one on the Jersey turnpike by Giants Stadium (South Bound).
I thought it was from the state of New Jersey claiming that they invented the Algorithm....
I like my interpretation better than the actual one...whatever that is. - koorb, on 10/12/2007, -0/+2Ask Jeeves wasn't killed, he committed suicide.
- Goosemaster, on 10/12/2007, -2/+3the ironing is delicious.
- jonnypyro, on 10/12/2007, -0/+1lol i saw one of those by LAX off the 405 freeway in california
- thekurst, on 10/11/2007, -0/+1Removing the (") quotation mark from both queries yields good results in both search engines.
- koick, on 10/12/2007, -2/+2ironic?
- littletinker, on 10/11/2007, -0/+0At first I thought it was a google advertisement. I mean, it is true...the google algorithm did kill Jeeves as well as Yahoo. So if this is an ask campaign, then they're incredibly stupid. They're doing a similar campaign in the UK at the moment. All these stupid ads saying don't let one group control all the info on the web, I thought it was a campaign against the US and ICANN, but wtf it's ask and their stupid campaigns.
- Helois, on 10/12/2007, -3/+3yeah he has a syntax error in line one makes no sence at all.
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