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42 Comments
- breakneckridge, on 10/12/2007, -0/+4I just got through. Here's the text and the picture of the tv looks like a normal tv wrapped around into the shape of a cylinder.
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The 360 degree LED television
(link to this article)
November 29, 2005 If you’re looking for a new centrepiece for your new entertaining area, the new 360 degree LED display from Dynascan offers exactly that – quite literally. Taiwanese-based Dynascan has been developing the 360 degree LED display for several years now and it is initially being used as an advertising medium in shopping centres and public areas, with an outdoor version just launched too. The first time you see one of the screens you’ll understand what the fuss is about – the quality, colour, contrast and definition is extraordinary and the screen is absolutely huge – the third generation of the new LED screens is being introduced at present with the largest being a 2.5 metre high, 5.46 metre circumference screen and capable of being viewed clearly from 30 metres away. Interestingly, the screens can actually display one image around the full 360 degrees, so it would be possible to use them as output for a 360 degree camera. In their commercial configuration the screens are usually configured as three identical images, with each image claiming 120 degrees of the surface. Two 180 degree screens is also possible and … if the ambitious Tholos Project hadn’t died, it would have had an ideal screen.
The media mix has been growing with new cost-efficient advertising alternatives to main media (TV, radio, and print) for several decades now. The emergence of the internet has been the major change though there’s a relentless trend to plaster advertising almost anywhere where there’s enough eyeballs to warrant the effort. One quite compelling new player in out-of-home media has been the emergence over the last two years by Taiwanese-based Dynascan of a 360 degree LED display. The first time you see one of the screens you’ll understand why – the quality, colour, contrast and definition is extraordinary and the screen is absolutely huge – the third generation of the new LED screens is being introduced at present with the largest being a 2.5 metre high, 5.46 metre circumference screen which reaches new levels of impact as a visually arresting medium thanks to its size and the quality of the display. Interestingly, the screens can actually dispolay one image around the full 360 degrees, so it would be possible to use them as output for a 360 degree camera. In the short term, the screens are forming an advertising chain and are usually configured as three identical images, with each image claiming 120 degrees of the surface.
The latest addition to the growing media network using Dynascan screens was launched today in Australia by Cinema Advertising Company Media Planet and will be known as 360tv; a digital television network which will beam content provided by the Australian Broadcasting Corporation including ABC news, sport, business and weather to purpose built 2.5 metre high, seamless 360° LED screens in flagship shopping centres throughout Australia. The 360tv network will go "live" on Monday December 5 with advertising run on a 12 minute loop, 5 times an hour, 50 times a day. 360tv's format ensures each advertising slot will either be preceded or followed by non-advertising content, guaranteeing advertisers a premium position. The digital cable delivery system, interspersing news, sport, weather and entertainment content between advertising slots allows advertisers to make changes to their ad right up to the moment it is screened. A scrolling news ticker will also run with each bulletin. The screens will provide a seamless 360° viewing surface, enabling ads and content to be viewed from any angle. The resolution, colour, brightness and sound quality all exceed that available on conventional, plasma or LCD screens. The 360tv format is currently in operation in the US, Europe, UAE, China and Japan in a number major retail environments such as airports, railway stations and shopping centres. Advertisers who use the technology to create significant impact in these markets include, McDonalds, Motorola, Calvin Klein, Ford, Nike, Pepsi, Universal Studios and Apple (ipod). - warpdragon, on 10/12/2007, -0/+1Was I the only person who wanted it to be 360 degrees inside, with you inside of the cylinder?
- inactive, on 10/12/2007, -0/+1Here you go mike:
(crazylilmike33@gmail.com) HC$10
I don't feel guilty to spam your gmail account though :) - stoney27, on 10/12/2007, -0/+0You might need a fairly large entertainment area for the one pictured :) but very kewl!
I would cut down on the fights for the best seat in the house.
-S - breakneckridge, on 10/12/2007, -0/+0you people dugg this 6 feet under.
- nannerla, on 10/12/2007, -0/+0Digg Dugg
^My stab at a new name for the Digg effect. - PlayWithFire, on 10/12/2007, -0/+0digg effect?
i always like diggowned for some reason :) - slurpee, on 10/12/2007, -0/+0How about play Next Gen Nitendo? running around with your white remote lol
- turgiddahlia, on 10/12/2007, -0/+0warpdragon: Yeah, I would have much preferred it that way. This is just, frankly, kinda stupid. It has absolutely no home application and is basically just another medium for advertising. But if they've perfected curved display technology, then the next logical step would be to create 360 degree "wheel" television, that are attached to the ceiling and mechanically lowered once you are sitting on the couch within the wheel. Of course, there are no films or anything like that to take advantage of such technology, but think S.T.A.L.K.E.R. or whatever on a 360 degree display.
- lax767, on 10/12/2007, -0/+0Sorry, we're currently experiencing heavy server loads. Please try again in a few minutes.
diggified - clownguyx, on 10/12/2007, -0/+0The diff effect is preventing me from accessing too. Sounds neat though.
- falloutsyndrome, on 10/12/2007, -0/+0digg effect :(
- blt93932, on 10/12/2007, -0/+0They have one at City Walk in Universal Studios Florida. It is not too good during the day, but excellent looking at night.
- Pharoah6905, on 10/12/2007, -0/+0now you just need an xbox 360 to go with it! lol.
- flaire, on 10/12/2007, -0/+0you got to it first
- freonchill, on 10/12/2007, -0/+0they made a screen thats a cylinder that you can see from all around?
so other than advertising, what would we use this for? - inactive, on 10/12/2007, -0/+0i think that ***** is soooo funny - about every link that gets on digg goes down
- clownguyx, on 10/12/2007, -0/+0Finally accessed it. Looks like it is just for commercial use right now, like in Malls. Might peak my interest somewhere down the road, but no digg for now.
- flaire, on 10/12/2007, -0/+0omg, i thought the same thing! it could be an accesory for the XBOX 360! Hell yea!
- BugMeNot2, on 10/12/2007, -0/+0Bazang.
- riflemann, on 10/12/2007, -0/+0They've had a couple of these at Amsterdam Schiphol airport for a while. Looks pretty cool, but you can really notice the spinning of it (unless they've now fixed it). At least the version at this airport is actually a high speed rotating thing with a few columns of LEDs and rotating to give the full picture.
- inactive, on 10/12/2007, -0/+0yea a tv sphere would kick like a zorb ball with tvs yumm
http://www.frontlinetech.blogspot.com - jks52086, on 10/12/2007, -0/+0The CNN Center in Atlanta has a couple at the place where you purchase tour tickets.
- leehord, on 10/12/2007, -0/+0They have one of these in a shopping centre near where I live.
- jmccorm, on 10/12/2007, -0/+0I've looked into this. Basically, it is a POV... persistence of vision toy. You have a vertical 'wand' with LEDs that goes round and round the display. Not very hard for a manufacturer to create. I think the new thing here (but an obvious improvement) is being able to take a video input to go out to the LEDs.
- celeb, on 10/12/2007, -0/+0"Sorry, we're currently experiencing heavy server loads. Please try again in a few minutes."
digggggggggggggggggggggggggg effect lol - expensix, on 10/12/2007, -0/+0Sorry, but this is stupid. So I see part of a screen. Big wow. Why not have a box with four plasma screens? At least then I would be able to see the whole screen.
- circusbred, on 10/12/2007, -0/+0I was hoping it would be like a dome, with you inside... it'd be better that way. Got my hopes up :(
- atavist, on 10/12/2007, -0/+0I guess it's true.
Anything with 360 in the title does get to the front page. :)
It really was a cool story though. - OutcastJiob, on 10/12/2007, -0/+0Awesome. Now can I ask why on earth they have Paris Hilton on the screen? Give me something to puke in, please.
- sekyuritei, on 10/12/2007, -0/+0Of course, the Xbox 360 will look better on this than the other consoles ;)
- sparty1969, on 10/12/2007, -0/+0Turn it inside out stand in the middel and you may have something that everyone could DIG.
- edrift101, on 10/12/2007, -0/+0Damn! That's the coolest thing I've seen in awhile.
- skwhirl, on 10/12/2007, -0/+0I built an LED television once using matrix address switching chips a few years ago. It looked like a lite brite with a pre-1930s TV picture. Sure hope they had better luck!
- freakdigital, on 10/12/2007, -0/+0I work for an exhibit company, and we have used these units. While they are a cool novelty, I would leave it at that. You cannot see the whole picture, and these things are extremely expensive. Rentals alone for a small unit run well over 5 grand.
- fadmefl, on 10/12/2007, -0/+0http://manualdedeus.blogspot.com/2006/07/360-phone.html
- suMMx, on 10/12/2007, -0/+0that is so cool
- JimXugle, on 10/12/2007, -1/+0Best way to keep your PC safe:
Dont buy a PC. - shane, on 10/12/2007, -1/+0"Sorry, we're currently experiencing heavy server loads. Please try again in a few minutes."
The Digg Effect...B) - MikeEnIke, on 10/12/2007, -3/+0Kinda cool.
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http://rewardhits.com/index.php?hit=3709 - shane, on 10/12/2007, -3/+0Got though too. Looks really cool. :)
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http://rewardhits.com/index.php?hit=5769


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