What is Digg?80 Comments
- swaxhog, on 10/26/2007, -2/+55I've never even heard of this site. I feel like Grandpa Simpson. 'I used to be with it. But then they changed what it was. Now what I'm with isn't it, and what's it seems weird and scary to me.'
- fkr3, on 10/30/2007, -5/+47I wonder how much TechCrunch would have made without digg to push it into the mainstream....
- PhonicUK, on 10/30/2007, -2/+20I see no mention of whether thats 240K net or gross...
- PATSCRU, on 10/30/2007, -4/+20The internet is serious business.
- ScottAG, on 10/30/2007, -2/+14The difference here is that there's real money being poured into these companies. Dot Com was a case of speculation on companies who had no real revenue model. For better or worse TechCrunch is performing quite well it seems.
- inactive, on 10/30/2007, -0/+11"I wonder how much * would have made without digg to push it into the mainstream...."
You can put several sites in that sentence. - morpheus83, on 10/30/2007, -6/+14The age of the dot coms is back.
- fkr3, on 10/23/2007, -1/+9They have a surprisingly large number of staff, revenue that relies on advertising with a core audience that blocks advertising, and the mentality that more servers is better than making their site efficient, so I wouldn't be surprised at all if they're still in or close to the red.
- EBFoxbat, on 10/22/2007, -2/+9I'd be happy making 2.4 K per month. I wonder what the market for tattoo advertising is like.
- NinjaBoy, on 10/22/2007, -1/+8Dude i'll trow down $20 for your to get a golden palace dot com tat across the forehead.
- emehrkay, on 10/30/2007, -0/+7From the article and description
"It brings in $240,000 per month in advertising, according to Arrington, and pulls in additional revenue from conferences and parties." - stupergenius, on 10/22/2007, -0/+6Hah, not quite yet.
- Pogojoe, on 10/22/2007, -0/+6Whatever Kevin finds in loose change behind his couch after a Diggnation taping...
- jhaydon, on 10/29/2007, -2/+8Considering they wouldn't be paying quite as much in bandwidth as a site such as YouTube or Digg - that is some serious cash in hand every month.
Its 2.8 million a year. - gab1982, on 10/30/2007, -0/+5i wonder how much engadget or tuaw bring in monthly
- mufasa, on 10/22/2007, -0/+5Or Weblogs Inc, which owns Engadget, Joystiq, X360/PS3/Wii/DS/PSP Fanboy, TUAW, autoblog, and lots more..
- NJank, on 11/08/2007, -0/+5"brings in $240,000 per month in advertising"
That statement seems to indicate a revenue stream, which would be 'gross'. Subtract from this costs plus salaries. there's your profit. lets guess at each employee costing an average of ... $100-150K/yr (salary + benefits+ overhead), that's up to $1.2M/yr, leaving $1.68M/year for operating expenses and the net is profit. Not bad for a website. No idea what their level of bandwidth costs a year nowadays. - josefresco, on 11/08/2007, -0/+5John Chow a Digg-made star (he had 4 front page articles early this year) is currently making ~$20K/month with his blog.
Also I'm surprised so many Diggers are unaware of the tech/vc/blog world that Tech Crunch is a part of. - uptown, on 10/29/2007, -0/+5The bandwidth that Digg uses is a fraction of what YouTube uses for 2 reasons. First, with the exception of profile photos and text, Digg doesn't host ANY content. Digg serves text ... which doesn't approach the bandwidth used by video. Second .... though Digg is a big site, it's yet to reach the same level of recognition as a household name that YouTube has. I'm not saying it can't get there ... I'm just saying people of all ages know what YouTube is, and that's not yet the case with Digg.
- YojimboJango, on 11/08/2007, -0/+4Yep, I'm a software developer in Michigan and I'm 2 years out of college. Hopefully with my raise next year I'll make 30k. That said, I have enough left over at the end of the month to save up for a down payment on a house.
- dreesemonkey, on 10/30/2007, -0/+4Digg signed advertising with Microsoft, whatever their ad service is called. I'm not sure when they're coming into effect, though. But you can bet they got a sweet deal.
- airiox, on 10/30/2007, -1/+5I doubt a lowly blogger is getting paid 100-150k a year...
- slipdisc2, on 10/30/2007, -0/+4Thats because most Diggers have nothing to compare it with. Unless you count an allowance from their parents.
- johnny222, on 10/22/2007, -0/+4I've never dugg a comment more willingly. Well said, Gramps.
- orangysb, on 11/08/2007, -0/+4even with 8 employees at 10k a month that would be 960k a year, bandwidth probably cost 10k a year, i doubt there's much other expenses given he can just run his business at home and all...that makes his cost of running the business around 1 million a year, which means there's still a net profit of 1.8 million?
granted this is just a rough estimate but that's still pretty darn good money - stalefries, on 10/23/2007, -0/+3I see what you did there.
- yoshitx, on 11/08/2007, -3/+6Revenue per employee - 360,000
Nice but hardly stunning.
The fact that its Dugg up proves than most DIgg readers are clueless about business. - DMCer, on 10/22/2007, -3/+6This is the kind of stuff lawyers must look at and say, "Damn, I'm in the wrong profession."
- Yarnage, on 10/30/2007, -0/+3If you'll re-read his sense, he said salary + benefits and overhead. Let's say you make about $40k a year. The price your employer pays for your benefits plus the overhead of holidays, training, sick, etc... you're probably costing them $45-$50k a year.
- airiox, on 10/30/2007, -0/+3AOL is considering changing their name to Weblog Inc, so they are probably pulling in 10-20 million a month, probably more. I would expect, from all their blogs combined that is.
- spartan9817, on 10/29/2007, -0/+3I was thinking the same thing, because after all the bills this could be considerably lower
- lifewithryan, on 11/08/2007, -0/+3lol...i've made 8 bucks since April ;)
- TheWorm, on 11/08/2007, -0/+3Well CLEARLY i don't know as much about business as you do, but 360,000 for being a blogger for a site that quickly and recently has become massively popular is good money. That's good money in most occupations.
- RonaldLewis, on 11/08/2007, -0/+3If anyone was making $240K/month from their blog, I can assure you they wouldn't be downplaying TC's financials. Yes, $2.8 Million isn't a ton of money, but for 98% of the population -- Who has that type of cashflow? Certainly, I'd be more than satisfied with such revenue, while continuing to expand and grow my bottom line.
No one can be angry at someone for succeeding with a blog -- Wish them well and think of ways you can do the same. - cocokr1sp, on 11/08/2007, -0/+3http://en.wikipedia.org/wiki/Kevin_Rose
Read under Business Week
Claims he made $60mill but "The '$60 million' stated by BusinessWeek was obtained by assessing the value of Digg.com and taking Kevin's 30-40% ownership."
He also claims Digg is still not profitable yet - Stryder81, on 11/08/2007, -0/+3Ho-Lee *****
TechCrunch is probably my favorite technology blog. But 240K a month? Godbless em. - akkibaba, on 10/23/2007, -1/+3I'm thinking Engadget pulls in half of Apple's monthly advertising budget.
- lifewithryan, on 10/22/2007, -0/+2I can't agree with that on the whole...sure, sites like Digg wouldn't really be a success without their user base, but then again, McDonalds wouldn't be successful without hungry people eating hamburgers...I don't see McD's shelling out a few cents here and there everytime I order a #4 to go. On top of that, alot of what people contribute seems to be more for self-promotion, etc and the amount of duplicate stories being submitted because people aren't following the "rules" of submitting content is abysmal. I don't see that working to well for Digg...Hey, c'mere submit crap...here's a dollar
- useful, on 10/30/2007, -0/+2Makes the 4k gross I got look like *****.
- NinjaBoy, on 10/22/2007, -1/+3The thing about owning a business, is that it ***** sucks. You work your ass off all day and all night just to keep it running. You have to deal with extreme amounts of stress and you cant say "I dont know". But on the other hand its totally worth it, because its all for you, not some fat man in a suit 4 floors above you.
- anarchytv, on 10/22/2007, -0/+2look how platered that site is with ads. fully the whole right 1/3 of the page is nothing but ads. easily ignored, i might add
- radix33, on 10/22/2007, -0/+2Lawyers get paid by the words. Transitioning to blogs shouldn't be much of a problem for them. They've got lots of material, new and existing.
- flashon, on 10/22/2007, -0/+2@SiSe....My first impression is that you are full of sh!t. And secondly Arrington started Techcrunch because he loves what he's doing. Passion. Sure its possible for people like you (or the image you are trying to portray) to make lots of money doing nothing. But in the end all you are left with is the money you make and the things you buy. Empty boring existence. Poor fella.
- derlin, on 10/29/2007, -0/+1http://www.internetisseriousbusiness.com
- dreesemonkey, on 10/22/2007, -0/+1I would have thought it's more. $240k gross doesn't seem like that much, after employees, operating costs, and probably advertising themselves. I'm sure they're in the black, but it's probably not a ridiculous amount.
- nightsweat, on 10/22/2007, -0/+1Uh, revenue per employee - 360,000. Profits per employee? Probably 340,000/month. That's pretty damn good and a great margin. No, it's not Fortune 500, but I know a lot of businesses that would kill to get those numbers.
- Chritto, on 10/22/2007, -0/+1I guess that's the kind of world we live in today...pretty amazing... Come up with a good, popular idea, and you're set. And there are no signs of the internet's popularity decreasing. Good on them!
- esaks, on 10/22/2007, -0/+1Even if it is gross, the operating costs for a blog type website is extremely low.
- cdcdark, on 10/22/2007, -0/+1http://blog.dreamhost.com/wp-content/uploads/2006/ ...
- lasvegas, on 10/22/2007, -0/+1Does this include their Jobs board? or other websites/blogs? For having 8 employees (most likely, well paid employees + ceo pay?) this is not THAT much money. The article states it pulls in 240k from advertisers so that is gross earnings, the $20-$30 cpm sounds impressive.
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