What is Digg?30 Comments
- skyshoes, on 02/21/2008, -0/+6Brings back the original (if not quite the same) interaction of the web from the early days. You used to be able to email the head of a company and get a reaction... From the head dude! Not be filtered out by some password/gaggle of filters and controls with a poorly worded auto response. The corporate clods and paranoid lawyer set will eventually muddy the waters but for now a new frontier! Yipeeeeeee
- betona, on 02/21/2008, -0/+5If I hear the term "social media" one more time I'm gonna throw up. It is a hot button suddenly in corporate America as they've suddenly discovered it and the consultants are racing around teaching seminars on it.
Meanwhile, I was happily chirping along in message boards well over 25 years ago and was making a living running them by 1983. It ain't new, folks. Not by a long shot. And we were talking about companies even back then. - malcolmlo, on 02/21/2008, -0/+5Great article for an "intro to blogs".
- avasol, on 02/21/2008, -0/+5..and yet I get these offers....
- yellowsnowcone, on 02/21/2008, -0/+5this coming from the magazine that doesn't want you deep linking to their articles?
- NoozeHound, on 02/21/2008, -1/+4Nasty, nasty image, but refreshing point of view. Couple of paragraphs would have made it a bit easier on the eye. DIgg does seem to be becoming a bit of a crapfest lately and I'm very suspicious of any newspaper site links because the may be seeded surreptitiously by the marketing agency.
- Rowan187, on 02/21/2008, -2/+5notice: social media will not enlarge your penis or get you laid
- bwizard, on 02/21/2008, -0/+2Yah it thought this post got lost in the email tubes for about 20 years?
- Bishoco, on 02/21/2008, -0/+2I think blogs, social networks, and wikis can be powerful internal tools for businesses. There is a reason why these technologies have so much impact on the internet. They are powerful tools for collaboration, group decisions, sharing ideas, and harnessing the "wisdom of crowds." Many companies have big problems doing these things.
The catch is that it will probably be 10 to 15 years before businesses will be able to harness these tools. Why? Because for blogs and social networks to be useful tools, you need a critical mass of users who are as comfortable with using the internet as they are changing the channel on the tv. Most of the people in the workforce can barely find the blue "e" that gets them to the intertubes. Once the youtube/myspace generation enters the workforce en masse, then maybe you'll see companies harnessing social media.
That is if the old geezers at the top aren't too afraid of them intertubes. - fartbuttes, on 02/21/2008, -5/+7ah yes Business Week, the go-to source for how to run your ***** business nobody cares about. let's listen to a bunch of bandwagoning pussies blubber about the internet and other ***** that only matters to a handful of people who both have a good idea and get extremely lucky. Everyone needs to be on the internet regardless of whether it's relevant to your business or not!!! I guess this is actually pretty much true because nobody wants to take the time to research or discover things on their own anymore - just Google that sonovabitch and be on your merry way. Stop acting like you're so damn clever. I want to destroy the internet and computers and slap hell of suckers across the face until they open their damn eyes and ears long enough to realize that there is a world beyond their own precious comfort zone and it's not pretty. But I can't and it probably wouldn't do any good anyway so just imagine me jerking off to a picture of Drew Carry pooping on this article and the modern Digg which isn't so much a place to find cool websites anymore as it is a gigantic orgy of people who like to think they know what they're doing and their e-friends all bumping each others butts into the sky.
- katykat44, on 02/21/2008, -1/+3I think startups are doing this best. -- Because we're born with "social" built in.
- parax, on 02/21/2008, -1/+2I think the social internet's relation to business is nothing more than a fad. Major companies are going to dabble in it for a bit, but before long they're going to return to business as usual, and focus on their core business. Most of them need to think more about providing concrete information about their products instead of trying to be makeshift message boards. Not every business is about connecting people.
Blogs are about as important to a business as having a publicly accessible cork board at your reception desk; it makes sense for some businesses (e.g. yoga/fitness clubs, hobby shops, and other niche markets), for others it's a distraction at best. - sjbdallas, on 02/21/2008, -0/+1The only social media i'm interested in from a business perspective is something like DIGG for internal company use.
- ThinkBox, on 02/21/2008, -1/+2...in an alley with crackheads...
- sebicas, on 02/27/2008, -0/+1Thanks for the article! It's excellent!
- WaltGoshert, on 02/24/2008, -0/+1Blogs and social marketing are excellent tools to build community with your clients.
To market your product or service today your must build community, find that core of rabid fans who will take your message viral.
Advertising and other interruption forms of marketing ROIs will continue to fall.
Most businesses need to adopt a whole new mindset of communication and collaboration with their clients.
Blogs and social marketing require honest,transparent open communication. Hype and BS won't work. - Dailydose4me, on 02/22/2008, -0/+1Social Media was already in the rounds from the early 90s but today we have it in a more professional, chiseled crisp form. Moreover it's emerged out as a tool for marketing. We have it - so better use it. But that doesn't mean that you lose out in the race. Does it? I think, in one way or the other, all marketing campaigns are already doing it. Nice article BTW.
- SilverRocket, on 02/21/2008, -0/+1Claire, is that you, or did you just pilfer from the comments section at Business Week? Claire is a pretty name.
- Mach4, on 02/21/2008, -0/+1As a small business owner myself, I didn't see any good reasons for me to start blogging. The article mentions mainstream media, journalism, publishing, and advertising numerous times, but then again, as an online magazine themselves, they are much more affected by this than I am. Why spend my time blogging when I can use that time to better my products and services?
- WaltGoshert, on 02/24/2008, -0/+1How are you going to tell the story of how your products and services are better?
Better products and services don't always attract prospects. - limevelyn, on 02/24/2008, -0/+1You can't do without blogging if you want to create an online presence. You also cannot not have an online presence in today's world.
- Born4Surf, on 02/21/2008, -1/+113 Social Media Predictions in 2008: http://thelinkjuice.blogspot.com/2008/01/2008-soci ...
- jmattiza40, on 02/22/2008, -0/+0Bloggs "Social Media" and such bring a rounding out to the communication cycle that many businesses are missing. Even though some don't get the message that useful information, real people type conversation should happen the ones that understand are engaging and having real conversations in quicker time with real people and all benefit and communities are built large or small.
- HowardTO, on 02/21/2008, -2/+1Companies big and small are blogging and using social networking cross the world. One example we are following is an industrial company that has a cool blog. Take a look at http://featherweightgold.blogware.com
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http://www.opensocialfactory.com/ - ckieff, on 02/21/2008, -8/+2Catch Up or Catch you Later- so true!
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