Reinventing the sofa - Technology and Furniture?

homereserve.com — I recently purchased a sofa from Home Reserve. I designed my own sectional on their website, had it shipped UPS, and put it together myself. Very cool features too...hidden storage, replacable fabrics, 5 year warranty, etc. It cost half the price of retail because its direct from the factory. This is the way to buy furniture in the 21st century!