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Microsoft Patents TV Pausing

theregister.co.uk — Microsoft has been granted an interactive TV patent that pauses the show while the viewer follows an embedded hyperlink, such as a URL.

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  • ThePharaoh, on 10/12/2007, -0/+0I don't know how successful this is going to be. My guess is targeted ads with a URL in the ad. You pause TV and visit the URL for more information. The problem is by redirecting the viewer away from the programming you end up snubbing all of the other advertisers who paid for ad spots. I doubt this will actually take off.

    thepharaoh
    http://www.freneticnetwork.com
    http://www.frenetictech.com

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