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"I'm feeling lucky" button costs Google $110 million per year

valleywag.com — Because the button takes users directly to the page, google doesn't get to inject adds into one percent of all its searches. That money really adds up.

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  • VeniceCA, on 11/23/2007, -0/+3Google seems to think that an "I'm feeling lucky" search for "I'm feeling lucky" should deliver a google help page, I was hoping for something a bit more exciting.
  • miniSlon, on 11/23/2007, -0/+1"I think what's delightful about 'I'm Feeling Lucky' is that it reminds you there are real people here" - this button doesn't make me feelling a real person ))) ordinary google search also doesn't confuse me )

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